Director, Meetings and Conventions Mid-Atlantic

SUMMARY

The Director of Meetings & Conventions Mid Atlantic Region is responsible for promoting and selling Palm Beach County and the Palm Beach County Convention Center as a premier destination for meetings, conventions, and group events. This role focuses exclusively on generating group business of 26 rooms or more within Washington, D.C., Virginia, and Maryland.

The ideal candidate is a self-motivated sales professional with extensive experience in hotel and convention center group sales, a proven record of achieving room night production goals, and a strong ability to cultivate lasting relationships with key decision-makers and community partners. This role requires a strategic and disciplined approach to sales execution, a high level of accountability, and professionalism to represent The Palm Beaches with integrity, confidentiality, and strong brand alignment.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Sales & Marketing Efforts

• Responsible for generating group leads and definite rooms nights for Palm Beach County Hotel portfolio and the Palm Beach County Convention Center.
• Ensures maximum exposure for the convention district effectiveness and coordinates within the market to obtain the strongest presence possible for the destination and its partners.
• Plans, develops, coordinates, and attend travel trade shows, destination reviews, customer site inspection trips and sponsored events assigned within territory with a focus on ROI.
• Proactively and systematically prospects lead generation through trade shows, sales missions, and third party sales organizations for the Convention Center District and Hotel Community.
• Responds to and solicits business from all inquiries (phone or written requests) developed or assigned.
• Creates and submits pre-and-post sales trip reports.
• Executes sales and marketing plan strategies and directives geared to hotel and convention center group sales and the development and achievement of annual goals.
• Establishes positive relationships with destination partners creating value add and revenue producing opportunities.
• Develops and recommends annual action plan with suggestions on sales programs, activities, and sales approach to accomplish goals within region and markets assigned. Includes solicitation call schedule, volunteer involvement within beneficial customer industry organizations, travel schedule and personal suggestions geared to generate prospects and leads.
• Becomes an active member of organizations, in accordance with the Marketing Plan, within assigned territory and market segments. Seeks such opportunities as the organization may provide for volunteer work to develop relationships with key decision makers, thereby developing leads and promoting the visibility of the County as an important and viable destination for groups, meetings and conventions.
• Manages and participates during destination reviews for key clients when appropriate.
• Develops and manages trade show, client events and other activities creatively and effectively to ensure ROI.
• Covers a sales territory directly with an individual booking goal for the hotel community and Palm Beach County Convention Center.

Above duties 70% of time

Administrative

• Effectively obtains and manages client confidential information and lead details for the inclusion within CRM and community partners.
• Ability to gather competitive DMO sales strategies and deploy against them.
• Manages a shared Sales Account Executive

Above duties 15% of time

• Manages assigned budgets effectively and processes expenses in accordance with finance workflows and systems.

Above duties 10% of time

• Assists DTPB Executive Team with other projects as directed.

Above duties 5 % of time