Director, Member Acquisition Marketing

POSITION SUMMARY

The Director of Member Acquisition Marketing partners with key stakeholders to achieve the financial and strategic objectives of API’s Member Acquisition business. This role leads demand generation, lead nurturing, and new client acquisition efforts, guiding prospective members through the marketing funnel to contract signature.

Working closely with the Member Acquisition team, the Director will oversee the growth, development, testing, and optimization of an integrated customer journey. This includes managing touchpoints across direct marketing channels, both digital and in-person, to drive engagement and conversion.

This leader collaborates cross-functionally with teams including Member Services, Member Acquisition, Product, and Programming to align marketing initiatives with business priorities. The ideal candidate is highly data-driven and experienced in building and executing demand generation and customer journey strategies across online and offline channels. They will also be responsible for evaluating marketing program performance, identifying opportunities to improve channel efficiency, and delivering clear, actionable reporting to executive leadership.