Director of Analytics- Attribution & Performance

- Advise stakeholders on measurement strategy - Build unified measurement ecosystem - Coach and develop analytics talent - Collaborate with external partners and platforms - Conduct geo tests and holdouts - Define measurement approach - Develop measurement frameworks and benchmarks - Develop test hypotheses and success criteria - Establish KPIs and optimization signals - Guide incrementality studies and lift analysis - Lead cross channel attribution strategy - Lead measurement workshops and planning sessions - Lead test and learn roadmap - Maintain measurement standards and documentation - Operationalize validated learnings - Partner with cross functional teams to align measurement - Translate measurement insights into recommendations - Translate methodologies into executive recommendations