Director of Brand Marketing

About the role

Naterra is looking for an experienced and talented Director of Brand Marketing to lead Naterra’s brands. This is the brand leader — owning brand strategy, positioning, and go-to-market execution while leading a team of brand professionals. This role partners closely with Sales, Supply Chain, Finance, and other Naterra teams to ensure the brands compete boldly and grow profitably.

If you are a leader with experience in beauty or CPG, strategic brand leadership, and a passion for building brands people love, this is the role for you.

What you'll do

Brand Leadership and Strategy

● Own and drive the brand strategic planning process, ensuring consistent brand positioning and alignment with financial goals

● Identify and capitalize on white space opportunities, trends, and expansion areas to support a strong product innovation pipeline and profitable brand growth

● Analyze market trends and consumer behavior to inform strategic decisions and identify new growth opportunities

● Champion brand storytelling — bringing product narratives to life through compelling, insight-driven content across all channels and touchpoints

● Set and uphold brand standards, ensuring consistency across marketing materials, packaging, and visual merchandising

Campaign Management and Execution

● Lead the development of integrated marketing campaigns end-to-end — from briefing through execution — working cross-functionally with Creative, Media, Social, Sales, and Product Development

● Direct the creation of campaign strategy through briefings and collaborative workshops with the broader Marketing team

● Monitor and analyze campaign performance; use data to inform strategy and continuously improve results

Cross-Functional Leadership & P&L Management

● Foster strong collaboration across Marketing, Sales, Supply Chain, and other Naterra teams to achieve unified business goals

● Collaborate with Sales on retailer relationships, line review decks, and sell-in stories that bring the brands to life at the shelf and in the buyer conversation

● Oversee the brand marketing budget, ensuring efficient resource allocation

● Own P&L and budget management at the brand level

Team Development

● Lead, mentor, and develop a team of brand professionals; set clear objectives, foster a collaborative and innovative culture, and provide ongoing coaching and professional development

● Design and implement team structures and resource plans aligned to business goals, ensuring efficient use of talent and capabilities

Qualifications

● Bachelor's degree in Marketing, Business Administration, or a related field

● 8+ years of experience in brand management in a fast-moving CPG environment, with a proven track record of developing and executing successful brand strategies and campaigns

● 2–3 years of direct people management experience

● Cross-functional CPG experience required; commercial experience partnering with Sales strongly preferred

● Strong leadership, communication, and interpersonal skills

● Analytical and strategic thinking skills with the ability to build commercial models that drive growth

● Proactive ownership mindset; highly organized, able to drive high-level strategy while delivering on execution

● Passionate about data analytics and its impact on the bottom line; strong proficiency in P&L, KPI’s, and budget management

● Comfortable analyzing complex, evolving situations to develop productive and sustainable solutions

● Digital and social-media savvy with a strong understanding of the modern consumer landscape

● Adaptable to fast-paced environments; skilled at prioritizing against resources and budget while keeping bigger-picture goals in focus

● Start-up mentality: willing to roll up sleeves, prioritize ruthlessly, and thrive in ambiguity

● Demonstrated project management expertise leading cross-functional teams to successful outcomes

● Experience in market research and competitive analysis