Director of Brand Marketing (Regional)

SUMMARY

Reporting to the Senior Vice-President of Brand Marketing (based inHong Kong), you are responsible for the development, execution and managementof comprehensive branding initiatives for the Group’s portfolio. This includesoverseeing all branding efforts to the group’s four hotel brands, F&Bbrands and any other upcoming/relevant brands. You play a pivotal role inshaping and executing the brand strategy and aligning it with the Group’svision to expand its franchise models. This role also manages brand touchpointsacross hotels as well as digital presence (including websites, social mediachannels and marketing communications) to drive brand exposure and awareness.

RESPONSIBILITIES

• Lead the strategic development and execution of brand marketing initiatives across the Group’s hotels and F&B brands, ensuring brand consistency and visibility across all touchpoints
• Conduct in-depth brand audits to assess current positioning, messaging and visual identity of each brand, identifying opportunities for innovation and improvement
• Present brand insights, market trends and performance updates to senior leadership, hotel General Managers (GMs) and hotel Marketing Communications (MARCOMs) to inform strategic decision-making
• Oversee the creation and management of the brand identity for Dorsett Hospitality International and its portfolio of brands, including the development of new brands
• Direct the production of high-quality brand collateral and promotional materials, ensuring alignment with brand standards and objectives
• Support new hotel openings by coordinating branding and marketing efforts, ensuring brand consistency across all touchpoints
• Collaborate with internal teams and external partners (including media agencies, Public Relations agencies, e-marketing agencies and design/creative agencies) to execute integrated marketing campaigns
• Serve as the Brand Ambassador, upholding brand standards and acting as a key brand advocate both internally and externally
• Manage the brand’s Public Relations efforts to support hotel activations and brand visibility
• Develop and execute the group’s social media strategy, driving engagement and brand awareness through targeted content and campaigns
• Foster direct connections with guests and clients via effective direct marketing campaigns, enhancing loyalty and engagement
• Plan, organize, and oversee high-impact photography and videography sessions for hotels, ensuring the creation of brand-appropriate media assets for digital, print and publicity use
• Regularly update brand websites with fresh, on-brand content, collaborating with property and corporate teams to maintain alignment with evolving brand messaging
• Develop short-term and long-term brand marketing plans (including budgets, timelines, and project deliverables) to ensure successful implementation across the organization
• Provide guidance and support to hotel-level marketing teams, ensuring alignment with the broader brand strategy and objectives
• Maintain close communication with hotel GMs and other stakeholders to ensure successful execution of brand marketing projects and events

Line Management (Matrix)

• Work closely with the Director of e-Commerce
• Work closely with the Director of Loyalty Marketing in engaging and enhancing relationships with repeated guest segment through essential marketing and partnership support
• Work with Regional Director of Marketing & Communications and hotel-level Marketing & Communications teams to ensure alignment of brand presentation and communications

JOB REQUIREMENTS (KNOWLEDGE, SKILLS & ATTRIBUTES)

• Degree in Marketing, Public Relations, Journalism / Communications or related fields
• Experience in Public Relations will be advantageous
• Minimum 7 years of relevant working experience
• Hands-on experience in various analytics models including Google Analytics, social media and other e-Marketing vehicles
• Strategic thinking with effective execution, work under constant deadline pressure and manage multiple projects across multiple time zones
• Lead and drive virtual teams towards common goal
• Budget management skills
• Possess editing and research skills
• Excellent oral and written communications, organizational and interpersonal skills
• High levels of tact and diplomacy and fine-tuned consultative skills
• Excellent analytical, report writing and presentation skills
• Matured, committed, self-motivated and responsible with good working attitude
• Team-oriented yet able to work independently
• Attention to detail
• Able to adapt quickly to changing priorities

WHAT WE OFFER

• Annual Wage Supplement (AWS)
• Variable Bonus* (subject to Group and individual performance)
• Meal Allowance
• Birthday leave
• Flexible benefit (Dental, Optical)
• Laundry benefit
• Insurance benefit
• Room and F&B staff discounts

We regret that only shortlisted candidates shall be notified