Palm Beach Atlantic University

Discussion

Director of Campus Visits

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SUMMARY

In support of the university’s mission and enrollment objectives, the Director of Campus Visits leads the planning and execution of on-campus visit programs and collaborates across university departments to ensure a seamless, engaging, and memorable visitor experience. This role provides proactive leadership for all campus visit initiatives, demonstrating a self-starting approach, strong collaboration, and alignment with institutional goals.

Campus Visits

  • Plans and executes on-campus visit programs on behalf of Undergraduate and Graduate Admissions.
  • Oversees visitor experience from arrival to departure, consistently meeting established benchmarks for excellence and identifying opportunities for continuous improvements.
  • Plans and executes event logistics and communication.
  • Oversees daily tour operations.
  • Ensures all visitors receive personalized attention and that their visit reflects the welcoming nature and Christian ethos of the university.
  • Oversees the coordination of logistics such as space reservations, catering, itinerary, staff needs, housing, guest speakers, and technology needs.
  • Addresses and resolves challenges that arise during campus visits in a professional and solution-oriented manner.
  • Selects student team members who exemplify the character, heart, attributes, and values of PBA students.
  • Creates and nurtures leadership among the staff and student tour guides that fosters excellence and continuity in the tour experience from year to year.
  • Develops and trains a student team that represents PBA and executes visit events with excellence.
  • Oversees the execution of the VIP guest experience.
  • Brainstorms and implements strategies to create compelling and distinctive PBA visits.
  • Shadows tour guides, reviews and edits tour script, surveys guests, and engages with parents and student guests.
  • Arranges specialized group visits.
  • Innovates and enhances upcoming visits through review and analysis of internal and external feedback from past visits to make improvements.
  • Curates the visit journey of a prospective student in such a way that it prepares the student for a seamless transition to PBA.

Collaboration & Communication

  • Represents Admissions and Enrollment Management in event logistics with Advancement, Operations, Greene Complex, Public Safety, Aramark, SSC and other key stakeholders as well as in university event calendar schedule discussions advocates for spaces and logistics needed for Admissions guests.
  • Collaborates with Enrollment Marketing team to optimize communication related to the visit experience.
  • Collaborates with staff and faculty to ensure appropriate representation across departments for visits.
  • Collaborates with external vendors to ensure seamless execution of events.
  • Provides feedback to Admissions Leadership Team regarding daily counselor sessions.
  • Represents Admissions at events on the university calendar planning committee.
  • Cultivates relationships with external partners (e.g., local schools, community organizations) to enhance recruitment efforts and extend the university's reach.
  • Collaborates with Enrollment Management leadership on ways to connect the prospective student experience with the first-year student experience and identifies points of dissonance between the experiences that can be improved upon.

Administrative

  • Ensures the Campus Visits opens on time and that the Welcome Center is staffed from 8am-5pm, Monday through Friday.
  • Schedules staff for evening, weekend, and holiday tours as requested.
  • Ensures Admissions and Campus Visits phone calls are answered in a timely fashion and monitors responses, when possible, for quality assurance.
  • Selects, trains, schedules, supervises, and evaluates event staff members.
  • Ensures that the University’s programs, systems, and processes are accurately and professionally represented.
  • Utilizes campus systems (CRM, Calendaring system) to schedule events and ensures they are open for registrations.
  • Ensures the PBA website accurately reflects upcoming campus visit opportunities at least six months in advance.
  • Prepares reports and other Campus Visits data as request.
  • Pursues ongoing professional development to maintain knowledge and awareness of Admissions issues and trends, particularly those related to recruitment and campus visit programs.
  • Attends and participates in university-wide meetings, retreats, and committees.
  • Other duties as assigned.
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