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PHRS Recruitment

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Director of Commerce & Marketing - CHMO

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PHRS Hospitality Experts is recruiting an experienced Director of Commerce & Marketing for a prestigious international luxury hotel in Santiago, Chile.

This executive leadership position will oversee the property's integrated commercial strategy, driving revenue growth, market positioning, profitability and long-term business performance.

Key Responsibilities

  • Develop and execute the hotel's overall commercial strategy, integrating Sales, Marketing, Revenue Management and Distribution.
  • Drive revenue growth and optimize RevPAR, ADR, occupancy, total revenue, GOP and market share.
  • Lead, mentor and develop high-performing commercial teams.
  • Oversee annual commercial budgets, business plans, marketing strategies and revenue forecasts.
  • Identify business opportunities across Corporate, MICE, Leisure and luxury lifestyle segments.
  • Strengthen brand positioning through strategic partnerships, marketing initiatives and public relations.
  • Collaborate with Operations and Finance to ensure alignment between commercial objectives and overall hotel performance.
  • Represent the property at international trade shows, industry events and strategic business meetings.

Candidate Requirements

  • Minimum 5–7 years of sales leadership experience within luxury hospitality, preferably with international hotel brands.
  • Proven ability to lead commercial teams and implement successful revenue-generating strategies.
  • Strong understanding of Sales, Marketing, Revenue Management and Distribution.
  • Experience across Corporate, MICE and Leisure market segments.
  • Excellent financial acumen, analytical skills and strategic decision-making abilities.
  • Strong business development, negotiation and key account management skills.
  • Fluency in English and Spanish is required.
  • Willingness to travel internationally when required.
  • A degree in Hospitality Management, Business Administration, Marketing or a related field is preferred.

Apply Now

If you are a commercially driven hospitality leader looking for your next executive challenge, we invite you to apply.

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