Director of Communications & Brand

Agora is a leading SaaS and FinTech platform transforming how real estate investment firms manage their capital, investors, and operations. Trusted by 1000+ GPs, owners/operators, and investment firms globally, we help teams streamline the full lifecycle of investment management - from fundraising and onboarding to reporting, distributions, tax, and back-office automation.

But we’re more than just software. We’re a team of bold thinkers, innovators, and real estate enthusiasts who believe complex processes should feel simple. Our platform combines modern technology with expert services, helping our customers raise more capital, deliver a better investor experience, and scale their businesses smarter.

Agora is backed by top-tier VCs like Insight Partners and Qumra Capital, and we’re growing fast. We’ve been named one of Globes’ Most Promising Startups, recognized as a Best Start-Up Companies to Work For by Duns 100, and one of Business Insider’s Hottest PropTech Startups.

About the Role

We’re looking for a Communications and Content Lead to define and amplify how Agora sounds and shows up externally, and deliver high-performing campaigns that drive brand awareness, lead generation, and lead conversion.

Reporting to the Director of Integrated Marketing, you'll lead brand strategy, thought leadership, PR, content, social media, and influencer marketing. You’ll help shape Agora’s positioning as a trusted, established, and differentiated category leader.

This is a hands-on role that requires strategic thinking, strong execution, and the use of AI to scale both the quality and quantity of brand and performance content. You’ll have direct ownership of copy quality, consistency, and iteration, and work closely with Product Marketing, Growth, and Partnerships.

What You'll Do

• Own Agora's communications and content strategy
• Lead our upcoming company rebrand to redefine our positioning, messaging, voice, and differentiation in the market.
• Write and edit copy for paid channels, marketing emails, website content, landing pages, blogs, guides, organic socials, and customer stories.
• Own social media strategy and execution: content calendar, voice, posting, and engagement across channels.
• Manage PR and media relations hands-on, without relying on an external agency: building relationships with journalists, analysts, and industry voices directly, and driving high-impact earned media.
• Launch and run Agora's influencer program: identify, recruit, and manage relationships with relevant real estate, fintech, and proptech influencers and creators to expand Agora's reach and credibility.
• Build executive visibility, working with the CEO, CMO, and leadership team on speaking opportunities, thought leadership, media, awards, and executive communications.
• Design and use AI-powered workflows to accelerate ideation, variation, versioning, and iteration of copy while maintaining quality.
• Define and measure communications, brand, and performance KPIs, including awareness, trust, share of voice, social engagement, market perception, new customers acquired, and customer expansion.

Requirements

• 5+ years of experience in communications, PR, brand, or content, ideally in B2B SaaS, FinTech, PropTech, or another complex technology category.
• An exceptional writer, editor, and storyteller who loves creating content, not just managing it. You enjoy turning ideas into campaigns, videos, social posts, blogs, and customer stories.
• Proven, hands-on PR experience: pitching, writing, and securing coverage directly, without depending on an external agency to execute.
• Proven experience building or evolving a brand and shifting market perception.
• Experience building or running an influencer program from the ground up: sourcing partners, managing relationships, and measuring impact - a plus
• Experience working closely with C-level executives.
• Experience using AI tools to increase speed and scale without compromising quality.
• A data-driven, entrepreneurial mindset and the ability to move seamlessly between big-picture strategy and hands-on execution.
• Native-level English.

What Sets You Apart

You've helped turn a company into a recognized category leader, not simply by generating attention, but by building credibility, shaping perception, and creating a distinctive point of view, and you've done it with your own hands on the keyboard and the phone, not just by directing an agency.

You know how to turn a story into coverage and a messy brief into clean copy. You’re equally comfortable pitching a journalist and writing a LinkedIn post, and you see communications and content as a growth driver, not simply a marketing function.

Equal opportunity

Agora is an equal opportunity employer. Consistent with our mission of serving a diverse and global audience, we value a diverse workforce and inclusive culture which reflects that. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.

Please note that we use Spark Hire as part of our hiring process to review and assess job applications and related materials. This tool helps us screen applications more efficiently and ensure candidates meet the role requirements.

As part of this process, we’ll handle your personal information in accordance with our Candidate Privacy Notice. You can review details here: Agora Candidate Privacy Notice.

If you have any questions, feel free to reach out to us at privacy@agorareal.com.