Director or Executive Director of Marketing
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Director or Executive Director of Marketing
At Coe College, Coe Makes It Possible is more than a marketing message. It's a reflection of what happens when an ambitious community comes together as One Coe to create opportunities, inspire, and transform lives.
As Coe College celebrates 175 years, we're seeking a creative storyteller, strategic thinker, and passionate brand ambassador for the Kohawks. This role is ideal for a driven leader who sees opportunities where others see obstacles, embraces the challenge of elevating a strong brand, and is excited to help tell the stories that embrace our uniqueness.
This is more than a content strategy role. It's an opportunity to help shape Coe's future, elevate our brand, and inspire the next generation of Kohawks through compelling stories that reflect the impact of a Coe.
You'll collaborate with talented colleagues across campus, help strengthen and steward the Coe brand, and play a key role in advancing institutional priorities during an exciting period of momentum and growth. Along the way, you'll have the opportunity to expand your leadership responsibilities, make a lasting impact on the Coe’s trajectory, and yes, work alongside one of our most recognizable brand ambassadors, Charlie the Kohawk. If you're passionate about storytelling, energized by challenge, and excited by the chance to help guide a historic institution into its next chapter, we'd love to hear from you. After all, Coe Makes It Possible. You Make It Happen.
Essential Job Responsibilities:
- Understand Coe’s existing brand and implement others’ ideas
- Create and oversee the development of original content and campaigns for marketing avenues including the website, social media, video, media relations, written stories and other materials in a fast-paced setting
- Tailor content to specific platforms and understand the value of application to a variety of platforms
- Lead the content development staff in brainstorming and demonstrate continual creativity and brainstorming individually
- Proactively and independently seek out stories and selling points for marketing use within the office’s overall strategy and goals
- Act as a sound decision-maker on preliminary content development and execution
- Review statistics and third-party publications to produce digestible selling points for the college
- Provide leadership and supervision to assigned team, including establishing goals, and priorities, evaluating performance supporting professional development, and ensuring accountability for departmental outcomes.
- Model and promote Coe College’s One Coe culture through collaboration, accountability, respectful communication and a commitment to shared institutional success.
Qualifications:
- Bachelor's degree in marketing, communications, journalism, or a related field and a 6-10 years of progressively responsible marketing experience.
- 1-4 years of supervisory or team leadership experience preferred.
- Experience developing and implementing marketing strategies and campaigns.
- Experience in higher education, nonprofit organizations, and/or sales preferred.
- Successful completion of a background check in accordance with Coe College policy.
Knowledge, Skills and Competencies:
Position Specific:
- Strong decision-making, problem-solving, and organizational skills.
- Excellent written, verbal, and interpersonal communication skills, including editing and proofreading skills and familiarity with AP Style.
- Demonstrated knowledge of digital marketing, social media strategy, website management, and emerging marketing technologies.
- Ability to develop creative marketing strategies and compelling content that support institutional goals.
- Ability to manage multiple projects, establish priorities, and meet deadlines in a fast-paced environment.
- Ability to analyze quantitative and qualitative data, evaluate marketing effectiveness, and use findings to inform decisions.
- Demonstrated ability to collaborate with campus departments, build positive working relationships, and communicate effectively with diverse audiences.
- Ability to lead and develop a team, provide constructive feedback, and promote accountability.
- Adaptability and willingness to stay current with marketing trends, technologies, and best practices.
Coe Competencies:
- Dedication to the educational mission of a private, residential liberal arts college.
- Embraces One Coe through collaboration, mutual respect, accountability, and shared responsibility for the College's success.
- Ability to build and maintain positive working relationships in a collaborative and inclusive environment.
- Provides excellent customer and student service.
- Demonstrated ethical and responsible decision-making.
- Consistent attendance, dependability, and accountability necessary to meet position objectives.
- Supports Coe's shared mission: to recruit, retain, and prepare students for a lifetime of personal and professional success.
Working Conditions and Physical Requirements:
- This position primarily works in an office environment and may require attendance at campus events, meetings, and occasional evening and weekend activities.
Coe College is an equal opportunity employer.