Director of Demand Generation

Role Description

Own integrated demand generation as a senior individual contributor, creating predictable, high-quality pipeline from priority brand accounts. Work with Brand and Product Marketing, Design, Outbound and Revenue Operations, while directing a specialized paid media agency. Reporting to the SVP Marketing, you will collaborate across the relevant marketing and commercial teams to deliver these priorities.

Key Responsibilities

• Architect integrated campaigns across paid search, paid social, webinars, content programs, email and website conversion.
• Develop account-based programs and intent-informed targeting with sales; coordinate outreach priorities with the Outbound Leader.
• Translate audience insights and positioning into campaign themes, offers and buyer journeys.
• Direct paid media partners, manage working budgets and optimize channel and campaign economics.
• Partner with Revenue Operations on nurture, tracking, attribution, routing and sales handoffs.
• Measure marketing-sourced qualified pipeline, conversion and revenue contribution; report findings and improve performance.

Minimum Qualifications

• 7+ years in B2B demand generation, growth marketing or campaign management.
• Track record of generating measurable qualified pipeline through integrated campaigns.
• Hands-on fluency in paid media, email nurture, web conversion and account-based marketing.
• Strong analytical, agency-management and cross-functional execution skills.

Preferred Qualifications

• Experience in ecommerce, agencies, premium retail or B2B technology and services.
• Experience with CRM, marketing automation and attribution tools.
• Experience developing webinars, content syndication and intent-based programs.
• Practical use of AI to improve campaign execution and analysis.