Director of Events, South Florida
The Director of Events manages and mentors the Event Management team, providing leadership, guidance, and training to support performance and professional growth within the department. This position is client-facing and requires strong communication skills to build lasting relationships with customers, finalize creative concepts, and ensure event objectives are met. The Director of Events also oversees local vendor relationships, ensuring service quality and providing constructive feedback to maintain high standards.
GENERAL DUTIES AND RESPONSIBILITIES
To support the vision, mission and guiding principles of the Company.
While performing any procedure, all associates must observe applicable Safety, Health, and Environmental rules and guidelines. The use of appropriate personal protective equipment is required.
Attend and participate in training opportunities and seminars relevant to this position.
Adhere to appropriate company operating procedures, benefit rules, employment, and safety policies/practices.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Leadership and Team Development
Provide day-to-day leadership to the Event Management team, aligning departmental efforts with company revenue and operational and profit goals.
Mentor, develop, and motivate Event Management team members to achieve performance targets and foster a culture of accountability and excellence, offering structure, motivation, and mentorship to ensure operational excellence and timely execution.
Collaborate with EVP Events and General Manager on staffing plans, resource allocation, training, and succession planning.
Collaborate with DOS and DDD to provide structure, motivation, and mentorship to the team to drive performance and operational objectives.
Step in and be client facing when needed.
Team/Employee Management
Assign local programs strategically, keeping in mind individual goals and targets
Collaborate on large program turnovers as needed.
Create and nurture a positive workplace culture that encourages collaboration, trust, and strong team cohesion.
Partner with the Program Financial Manager to ensure final client billing is completed within seven business days, P&Ls are closed accurately and on time, and program profitability is achieved.
Ensure team adherence to company processes and procedures.
Lead performance reviews and guide personnel decisions for the operations team in partnership with General Manager, EVP Event Management, and Human Resources.
Participate in the hiring and evaluation processes for the operations department.
Company Processes and Training
Work with other destination Director of Events & Strategic Training to deliver hands-on training to both new hires and existing team members within the operations department.
Support Event Managers in identifying creative upselling opportunities and resolving client concerns
Contribute ideas and initiatives to motivate and engage the operations team.
Meet regularly with the General Manager to review program opportunities, individual performance, and departmental goals.
Lead the destination weekly operations meeting
Attend certification courses and professional development training as requested.
Plan and execute one annual training day for destination Event Staff and/or one holiday event.
Client/Program Management
Lead and operate assigned client programs from planning through execution.
Lead all phases of event management, including contracting, planning, budgeting, logistics, and on-site execution for assigned programs including high-touch clients and large-scale programs.
Serve as the primary point of contact for clients throughout the planning process and maintain an open line of communication with client during program dates and when client is in destination.
Ensure program details meet client expectations while adhering to budgets, timelines, and company standards.
Conduct assigned program operational site inspections, planning visits and walkthroughs.
Be onsite during program duration; be flexible and maintain an open line of communication with client during program dates and when client is in destination.
Manage the production of all program materials including diagrams, manifests, run-of-show documents, schedules, permitting and vendor confirmations.
Ensure programs meet profitability targets by tracking costs, managing the P&L, and maintaining or growing profit margin from initial contract.
Overseeing billing in collaboration with the Program Financial Manager.
Collaborate with Sales, Strategic Accounts (if applicable), Design, Design Studio, and Vendors in successful and cohesive program delivery.
Assist with multi-destination support as needed, including travel to other offices or destinations for program execution or team support.
Participate in site inspections and program walkthroughs to ensure operational readiness and client satisfaction.
Event Staff Management
Collaborate with the Staffing Coordinator to recruit, interview, and onboard qualified and professional Event Staff.
Provide initial and ongoing training and mentorship for Event Staff, ensuring proficiency with all systems and tools, including Dayforce, Manifests, and Schedules of Services.
Address performance or behavioral issues promptly, setting clear expectations and developing corrective action plans.
Implement and manage the local office Internship Program to support talent development and departmental goals.
Responsible for addressing performance and behavioral concerns with Event Staff and Contract Event Managers. This includes having prompt, verbal conversations immediately following any incidents to set clear expectations and develop a corrective action plan to resolve the issue efficiently.
Hotel/Vendor/Client Management
Partner with the Design Studio team to enhance vendor and resource offerings.
Maintain strong vendor relationships and proactively identify new partnership opportunities.
Attend hotel presentations and FAMS, and be comfortable speaking to a group in the absence of a General Manager.
QUALITY OF WORK RESPONSIBILITIES
Each employee at Cohera is expected to carry out all Quality of Work Responsibilities: to work as a productive team member, take initiative, act creatively, operate flexibly, and do everything with honesty, integrity, and with a focus on client satisfaction.
Work well in a fast-paced team environment, be willing to help others, work overtime when required, and deliver quality service to our clients.
Act in a self-starting way, make good independent decisions, and take steps to complete work within time parameters.
Generate new and innovative ways to improve Cohera products and services.
Recognize essential elements of a challenge and develop creative solutions.
Respond quickly to changing circumstances, anticipate new developments where possible, be receptive to new ideas/methods.
Act in a forthright way.
Give and accept feedback constructively.
Recognize and consider the client’s expectations and needs, be willing to “do what it takes” to fulfill those expectations.
Any other duties as assigned.
JOB SCOPE
This job has recurring work situations involving moderate degrees of discretion. The need for accuracy and effective utilization of accepted policies and procedures is high. Errors in judgment and execution will waste time and resources, adversely impacting unit performance. Employees operate independently but work is verified by supervision.
COMPETENCIES/SPECIFIC EXPERIENCE OR TRAINING PREFERRED
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and Experience
Minimum of ten years work experience with a minimum of seven years in hospitality.
Seven years of event management experience in the DMC industry.
Proven track record managing multi-million-dollar, multi-day events and client portfolios.
Knowledge, Skills and Abilities
Deep understanding of the DMC industry, large-scale event operations, and client lifecycle.
Expert-level knowledge of budgeting, forecasting, and profitability analysis.
Exceptional leadership, coaching, and team development skills.
Advanced understanding of contract negotiation and vendor management.
Exceptional communication and interpersonal skills.
Strategic thinker with the ability to translate vision into actionable plans.
Strong executive-level communication and presentation abilities.
High proficiency in multitasking, decision-making, and navigating ambiguity.
Skilled in relationship-building with clients, vendors, and internal stakeholders.
Solutions-oriented with the ability to work independently and as part of a team.
Ability to travel to other Cohera office locations by vehicle or airplane.
Equipment and Applications
Advanced proficiency in Microsoft Office Suite; adaptable to CRM and other software (e.g., Salesforce, Dayforce).
Computer, phone, copiers, smart phones, tablets and other standard office equipment.
JOB CONDITIONS
The specific vision abilities required by this job include close vision, distance vision, color vision, depth perception, and ability to adjust focus. The noise level in the work environment is usually low. The physical demands described below are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the associate is:
Frequently required to perform administrative and professional work using writing tools and electronic media.
Required to be ambulatory to move around freely between buildings and between levels within buildings.
Occasionally lift and/or move up to 30 pounds.
Occasionally exposed to fumes or airborne particles and toxic or caustic chemicals associated with office work.
DISCLAIMER
This job description outlines the primary duties and responsibilities of the role as it currently exists. It is not intended to be a complete list of all tasks that may be assigned. From time to time, you may be asked to take on additional duties to support business needs and participation in such tasks will be discussed and agreed upon as appropriate.