Director of Field Marketing
Description
Who We Are
Joyce Factory Direct has been an industry leader in home remodeling since 1955, specializing in sunrooms, windows, baths, and doors. We proudly serve multiple markets including Cleveland, Pittsburgh, Charlotte, Columbia, Asheville, and Greenville. We are a third-generation, family-owned and operated company, committed to quality craftsmanship and long-term customer relationships. At Joyce, we take pride in manufacturing the majority of our own products, allowing us to deliver superior quality while supporting the communities we serve.
Position Overview
Joyce is seeking a Director of Field Marketing to lead our face-to-face lead generation strategy across Events, Canvassing, and Retail. This leader will strengthen and grow our existing event marketing operation while partnering with Joyce leadership to establish scalable canvassing and retail programs. Reporting to the VP of Marketing, this position owns field marketing budgets, staffing plans, channel performance, and results across multiple markets.
We are looking for a motivating, hands-on leader who develops strong managers, builds talented teams, leads from the front, and takes accountability for performance. The ideal candidate brings urgency, a customer-first mindset, and a commitment to continuous improvement.
Compensation
· Base salary: $85,000, plus performance-based override bonuses from all field marketing divisions (Events, Canvassing, and Retail).
· $500/month car allowance and $100/month phone allowance. Full-time position.
What You’ll Do
· Lead, coach, and develop Event Marketing Managers and field teams across Joyce markets. Own the annual calendar of home shows, fairs, festivals, and community events; improve event productivity and eliminate low-return activities.
· Partner with Joyce leadership to design and launch canvassing programs, including territories, targeting, scripts, compensation plans, and daily operating routines. Recruit, train, and scale teams market by market, including neighborhood outreach around completed installations.
· Build the retail marketing channel, including sourcing and negotiating retail partnerships, launching locations, hiring and training representatives, and establishing consistent operating standards and partner compliance.
· Recruit, hire, onboard, and develop local marketing leaders and field employees, building a reliable management and talent pipeline.
· Set and manage monthly targets for appointments set, issued leads, issue rate, and cost per issued lead by channel. Own field marketing budgets, staffing plans, and operational accountability.
· Partner closely with the Call Center on confirmation and appointment fill, and with Sales on demonstration rates and lead quality.
· Track performance in Salesforce, report weekly on channel results, and implement improvements based on measurable outcomes.
· Travel regularly to Joyce markets to support local managers, coach teams firsthand, and reinforce a high-performance, customer-first culture.
You’ll Be a Good Fit If You Have:
· 5+ years of experience in field, event, retail, or canvassing marketing, including 2+ years leading regional or multi-market teams.
· Demonstrated success recruiting, training, coaching, and holding managers and field teams accountable for results.
· Experience launching a new lead generation channel or building a team from the ground up.
· A proven track record managing lead generation goals, operating budgets, and performance metrics.
· Strong understanding of field marketing funnels and confidence using CRM reporting tools, including Salesforce.
· Experience in home improvement or another industry involving in-home sales strongly preferred.
· A proactive, motivating leadership style and willingness to work directly with teams in the field.
· Ability to travel regularly, including some evenings and weekends; valid driver’s license and reliable transportation.
Benefits
· Health, dental, and vision insurance
· Paid time off and vacation time
· 401(k) with a 25% uncapped company match
· Employee discount on home improvement services
· Employee referral bonus program
Why Joyce
Join a third-generation, family-owned home improvement company with more than 70 years of experience and the opportunity to shape the future of our field marketing organization. This role offers meaningful ownership of existing operations and the opportunity to build new lead generation channels as Joyce continues to grow.
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Skills
As published by workable · 18 questions
Basics
First name, Last name, Email, Headline, Phone, Address, Education, Experience, Summary, Resume, Cover letter
Short answers (7)
- When can you start work?
- Please list your full street address (this is for territory assignment and pre-employment verification)
- Desired Salary/Hourly rate
- If you are being referred, please put the name of the employee you are being referred by below. (If you are not being referred put N/A)
- If you have been convicted of a felony please explain (answer N/A if you have not been convicted of a felony)
- Applicant Digital Signature
- Date of Signature
Pick from a list (11)
- Are you comfortable transporting and setting up basic event equipment suchs as folding tables, chairs, and folding tents or canopies?
- Are you comfortable with occasional travel to other markets such has Pittsburgh, PA; Charlotte, NC; Asheville, NC; Greenville, SC and Columbia, SC?
- Do you have a High School Diploma or GED?
- Preferred Hours (Select all that apply)
- Preferred Shift (Select all that apply)
- Preferred Employment Type (Select all that apply)
- Are you over the age of 18?
- Are you being referred to this position by a current Joyce employee?
- Are you authorized to work in the U.S. on an unrestricted basis?
- Have you ever been convicted of a felony? (Convictions will not necessarily disqualify an application for employment)
- I certify that the facts set forth in this Application for Employment are true and complete to the best of my knowledge. I understand that if I am employed, false satements, omissions or misrepresentations may result in my dismissal. I authorize the Employer to make an investigation of any of the facts set forth in this application and release the Employer from any liability. The employer may contact any listed references on this application. I acknowledge and understand that the company is an "at will" employer. Therefore any employee (regular, temporary, or other type of category employee) may resign me at any time, just as the employer may terminate the employment relationship with any employee at any time, with or without cause, with or without notice to the other party.