Director of Food & Beverage

DSRT SURF isn't a traditional workplace, and we're not looking for traditional people

We're building a fast-growing hospitality and lifestyle brand where surf culture, guest experience, and high performance come together in a way that hasn't been done before. We're looking for people who thrive in energetic environments, take pride in their work, and want to help build something special from the ground up.

This is a fully on-site role in Palm Desert, California.

What You'll Do

The Director of Food & Beverage owns the full F&B vision at DSRT SURF — from concept and menu development through staffing, vendor relationships, and day-to-day operations post-launch. This is a ground-up builder role for someone who has taken a restaurant or venue F&B program through a full pre-opening cycle and is ready to do it again at a venue of this scale.

Responsibilities include:

• Lead all F&B pre-opening planning including concept development, permitting, health department licensing, city approvals, floor plan and kitchen layout coordination, and full operational readiness through launch
• Design and execute menus across all F&B outlets — poolside, casual, premium, private events, and catering
• Build all standard operating procedures, service standards, and training programs from scratch
• Own full P&L accountability across all F&B revenue lines including food, beverage, and private events
• Build and manage departmental budgets, labor models, and cost of goods frameworks
• Source and manage all vendor, purveyor, and supplier relationships
• Recruit, hire, and build the full F&B team from management through hourly staff
• Lead all F&B training programs and establish a culture of hospitality, consistency, and accountability
• Coordinate kitchen buildout and equipment procurement in collaboration with operations leadership
• Establish inventory management, ordering systems, and waste reduction protocols
• Design and execute F&B programming for private events, group bookings, and special activations
• Partner with marketing on seasonal promotions, launch campaigns, and experiential programming
• Monitor performance KPIs and report to VP/GM with clear analysis and action plans
• Ensure full compliance with California health codes, ABC licensing, and food safety requirements