Director of Growth & GTM, Lofty Front

1.About the Role

Lofty Front is Lofty’s SaaS product designed for individual real estate agents in the US market and is currently in a rapid growth and commercialization validation stage.

We are looking for a true Growth & GTM Owner who takes direct accountability for growth and revenue outcomes and owns the full funnel — from acquisition, marketing operations, CRM and sales operations through conversion and retention.

This is not simply a paid acquisition role or a traditional brand marketing role. You will be directly accountable for Leads, Pipeline, CAC, conversion rates and net new MRR, while driving close collaboration across Marketing, SDR, Sales, Product and Operations to consistently turn growth strategies into measurable business results.

2.Key Responsibilities

2.1 Own Growth and Revenue Targets

Own the overall US growth strategy and execution for Lofty Front, with direct accountability for key metrics including Leads, Trials, Paid Conversion and MRR.

Develop monthly growth plans, channel mix and budgets, continuously adjust resource allocation based on actual performance, and build a sustainable and repeatable growth model.

2.2 Own Multi-Channel Acquisition Strategy

Manage and optimize key US acquisition channels, including Google Ads, Meta Ads, Bing, SEO, Content, Outbound/SDR, Referral/Partner channels and Product-led Signup.

Own budget allocation, audience targeting, landing pages, offer/pricing tests, creative development and conversion optimization. Continuously reallocate channel investment based on CAC and conversion performance.

2.3 Own CRM and Sales Funnel Operations

Own the end-to-end setup and optimization of HubSpot CRM, including Lifecycle Stages, Lead Scoring, Lead Routing, Marketing-to-SDR-to-Sales SLAs, Automation, Sequences, Attribution, Pipeline Management, Dashboards and data governance.

Ensure every lead has a clear owner, next action and status, while continuously improving Speed-to-Lead during US working hours.

2.4 Optimize the Full Growth Funnel

Own and continuously optimize the full funnel:

Impression ? Click ? Lead ? Contacted ? Demo/Trial ? Paid ? Retention

Use data to identify funnel bottlenecks and drive ongoing experiments and improvements, with a focus on Lead Conversion, Trial-to-Paid, CAC/LTV, Payback Period, Early Churn and Net New MRR.

2.5Establish a Growth Experimentation Mechanism

Build a disciplined experimentation process with clear weekly hypotheses, execution results, data-driven conclusions and follow-up actions.

Continuously improve channel efficiency and funnel conversion through structured testing and iteration.

2.6 Drive Cross-Functional Team Execution

Drive the entire program team rather than a single Marketing function.

Work closely with Growth/Marketing Ops, Creative, SDR/Outbound, US Sales, Product and Onboarding/Support teams. Define clear responsibilities, goals and weekly deliverables, resolve execution blockers quickly and ensure growth strategies are translated into actual results.

2.7 Establish Data-Driven Growth Management

Build and maintain a unified growth dashboard covering key metrics such as Marketing Spend, Leads by Source, Speed-to-Lead, Funnel Conversion, CAC, Pipeline and MRR.

Use data as the foundation for business decisions, resource allocation and team management.