Director of Insights
Posted Updated
Description
About Vevo:
Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With 22 billion views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Roku, The Roku Channel, Pluto TV, Amazon Prime Video, VIZIO WatchFree+, Foxtel, Hulu + Live TV, Sling Freestream, and Rakuten TV.
About Role:
We are seeking a Director of Insights to drive our audience research and consumer insights practice. The ideal candidate for this role is a driven market research expert who can translate data into actionable insights with a proven track record of delivering significant business impact. This role will be responsible for owning research and insights practices that inform strategic and tactical business issues in support of Sales, Marketing, Communications, and Distribution at Vevo.
This is a full-time, hybrid position based in our New York City office.
As a member of our team, you will:
- Oversee the development of robust learning agendas, research strategies, and audience intelligence frameworks that inform Vevo’s strategic priorities
- Lead all aspects of quantitative and qualitative primary research projects, including: third party supplier management, study design and execution, data analysis and reporting, and socialization of insights across the broader company
- Become an expert on Vevo’s global audience and viewership trends, deriving holistic audience narratives and strategic opportunities by leveraging 1st and 3rd party data sources and platforms
- Develop bespoke research studies and data analyses to guide thought leadership that strengthens Vevo’s internal strategy and external market position
- Translate insights into go-to-market positioning, audience narratives, and category overviews, ensuring that data-driven recommendations inform all market-facing collateral
- Actively identify opportunities for AI-enabled research and workflows to reduce the cost and speed to insights while increasing access to data among our cross functional partners
- Coach and guide a high performing team of researchers responsible for managing and executing research studies and robust data analyses to support Vevo’s core business functions
This describes you:
- You have the ability to translate data analysis into actionable insights and strategies, effectively communicating them to both internal teams and external stakeholders
- You can synthesize data from multiple sources to identify patterns and implications for consumers and Vevo’s business
- You possess strong knowledge of the multi-platform media and content landscape, advanced quantitative/qualitative methodologies and data collections frameworks, and current trends and challenges shaping the media industry
- You have experience managing 3rd party research vendors through the full partnership lifecycle, from contract negotiation to project execution
- You have a broad understanding of AI tools and a proven ability to apply them responsibly across the research process
- You are naturally curious and possess a knack for uncovering valuable insights and turning them into compelling narratives that influence senior decision-making
Requirements:
- 8+ years of relevant consumer insights and/or market research experience, preferably at a media agency or digital publisher/brand
- Expert knowledge of various quantitative and qualitative research methodologies and the ability to translate research and insights into business solutions
- Deep familiarity and expertise with global syndicated research partners such as eMarketer, BrandWatch, GlobalWebIndex, MRI|Simmons, etc., along with a strong awareness of other global research and insights solutions in the marketplace Proficiency in data analysis and statistical techniques, with experience in data processing and visualization tools such as Looker and statistical software like SPSS or SAS
- Effective cross-functional leadership skills, with ability to influence and align other teams
Interested? Great! You might like to know:
- We're a fun, energetic, and tight-knit team
- We really enjoy music and technology
- We have competitive compensation and benefits packages
- We have premier access to music content and new releases of original media content
This is a full-time position based on-site/in our New York office. Vevo currently operates
in a hybrid work model and requires all employees, who have not been designated as
remote to be in the office/studio a minimum of 3 days a week.
Vevo considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, age, disability, genetic information, veteran status, or any other legally protected status under local, state, or federal law.
Skills
As published by lever · 16 questions · 1 written answer
Basics
Resume/CV, Full name, Email, Phone, Current location, Current company, LinkedIn URL, Twitter URL, GitHub URL, Portfolio URL, Other website
Pick from a list (15)
- Your Pronoun optional
- How did you come to know about this job posting?
- Have you previously worked for Vevo as a full-time employee, contractor or Intern? optional
- Do you have the unrestricted right to work in the U.S.? optional
- Do you now or will you in the future require visa sponsorship from our company in order to work in the U.S. ? optional
- This is a hybrid role requiring on-site work at our New York City, NY office at least 3 days per week. Are you currently located in a commutable distance to this location?
- This role does not offer relocation assistance. If considered, are you willing and able to relocate at your own expense prior to start?
- Vevo is committed to maintaining and building upon our diverse workplace. In order to measure and continue our diversity and inclusion efforts, we invite applicants to self-identify their EEO status. Completion of this form is entirely voluntary; declining to provide this information will not adversely affect your candidacy. Any information that you provide will be maintained confidentially. optional
- Ethnicity optional
- Race & Ethnicity - check all boxes that apply optional
- Sexual Orientation & Identity - check all that apply optional
- Veteran Status optional
- Caregiver Status optional
- Which syndicated research platforms, data tools, and research suppliers do you have hands-on experience using to build audience narratives and drive business strategy? (Select all that apply) optional
- Do you have 8+ years of consumer insights or market research experience (preferably at a media agency, digital publisher, or brand)?
Written answers (1)
- Can you share an example of a time when the research data yielded a counterintuitive, surprising, or uncomfortable finding? How did you translate that data into a compelling narrative, and how did you convince resistant senior stakeholders or external clients to change course based on your insights? (Please keep your response to 150–250 words)