Director of Institutional Growth
You will develop relationships with prospective institutional issuers, support founders, and build a pipeline for tokenized products. You will drive product adoption, TVL, transaction volume, integrations, liquidity strategies, market access, partner reporting, and go-to-market initiatives.
Responsibilities
- Identify and engage prospective banks, asset managers, startups, and issuers
- Build and maintain a pipeline of prospective issuers
- Support founders and early-stage institutional and RWA startups
- Represent Solana at industry events
- Drive adoption and TVL growth for live tokenized products
- Develop and execute go-to-market strategies
- Create scalable growth playbooks
- Monitor product performance and identify growth bottlenecks
- Build liquidity strategies with market makers and DeFi integrations
- Coordinate access with wallets, custody providers, and platforms
- Develop secondary-market opportunities, yield opportunities, and use cases
- Manage post-launch issuer relationships and partner success
- Provide performance reporting and strategic recommendations
- Identify distribution channels and buyer segments
- Create educational content and sales enablement materials
Requirements
- 3+ years of product growth or business development experience in digital assets with responsibility for TVL or AUM
- Experience driving adoption and growth metrics for financial products
- Understanding of tokenization, real-world assets, DeFi, yield strategies, and digital-asset market structure
- Experience with liquidity provision, market making, or trading operations
- Analytical skills
- Project management
- Communication
- Experience working with founders or early-stage companies
- Retail and technical understanding of Solana
- Crypto ecosystem building