Director of Investor Marketing & Engagement

Roers Companies is seeking an energetic, dedicated professional to join our team in Plymouth, MN as a Director of Investor Marketing & Engagement!

About Us

Roers Companies is a multi-year USA Today Top Workplace and national leader in multifamily real estate, development, construction, and property management. Headquartered in Plymouth, Minnesota, we’re on a mission to elevate multifamily housing by developing quality homes in high-demand neighborhoods. Since our founding in 2012, Roers Cos. has developed more than $4.5 billion in real estate, representing 16,000+ homes across the U.S. In 2026, the company is ranked nationally among the NMHC top 25 multifamily builders (No. 25) and developers (No. 19) and the AHF top affordable housing developers (No. 5). Our team thrives on purpose-filled work, an entrepreneurial spirit, and unlimited growth potential.

About You

You’re passionate about your work and strive to achieve ambitious goals. You offer an extra hand and aren’t afraid to ask for help when needed. You act with integrity and empathy for the people around you. You get the big picture while executing the little details. In other words, you share our corporate values—passion, work ethic, teamwork, integrity, and ownership mindset.

Job Summary

The Director of Investor Marketing & Engagement leads Roers Companies’ investor-focused marketing, communications, data, and events ecosystem. This role owns the end-to-end investor journey from first brand awareness through long-term reinvestment ensuring every touchpoint is strategic, data-driven, and executed with excellence.

This position oversees all investor communications across channels including HubSpot, Agora, digital campaigns, social media, website, video, and events. Deep collaboration with Investor Relations Directors (IRDs), Operations, Asset Management, Development, Legal, and Executive Leadership ensures that all marketing, communication, data, and event initiatives strengthen investor trust, increase conversion, and support long-term fundraising success.

Responsibilities

Investor Marketing & Communications

• Lead marketing and communication strategies to attract new investors and maintain relationships with existing investors.
• Oversee investor communications, including updates, reports, educational materials, and digital content, ensuring accuracy, consistency, and compliance.
• Manage marketing efforts across email, social media, digital advertising, websites, and other channels.
• Work closely with Investor Relations, Finance, Operations, and Legal to coordinate investor communications.

Investor Engagement & Lead Generation

• Develop strategies to attract, engage, and retain investors, including opportunities for reinvestment.
• Use investor feedback, market research, and performance data to improve marketing efforts and identify opportunities.
• Oversee lead generation, marketing campaigns, and automation to improve lead quality and conversion.
• Partner with Investor Relations Directors (IRDs) to understand their needs, align marketing priorities, and provide tools and resources to support their work.

Events & Sponsorship

• Lead the planning and execution of investor events, including conferences, regional events, webinars, and other investor experiences.
• Develop event strategies that build investor relationships and support business goals.
• Oversee sponsorship opportunities, including partnerships, revenue generation, and measuring results.

Marketing Technology & Analytics

• Oversee marketing systems and digital platforms, including CRM, marketing automation, investor portals, and websites.
• Ensure marketing data is accurate and reporting is available to track leads, investor engagement, campaign performance, and results.
• Use data and reporting to evaluate marketing efforts and identify areas for improvement.

Team Leadership

• Lead, coach, and develop the marketing, events, and analytics team.
• Set priorities, manage resources, and improve processes to support the team's work.
• Work with leaders across the business to align marketing efforts with company priorities.