Director of Lifecycle Marketing

You will lead the Lifecycle & CRM function end to end, defining and executing lifecycle strategy across onboarding, engagement, retention, reactivation, and operational communications. You will develop multi-product roadmaps, optimize member journeys and campaigns, establish measurement frameworks, own the Braze platform, and lead a team of lifecycle marketers.

Responsibilities

• Develop and execute the lifecycle marketing roadmap across onboarding, engagement, retention, and reactivation
• Manage forecasting, budgeting, and leadership reporting
• Design and optimize end-to-end member journeys, including timing, messaging, and channel distribution
• Architect and implement a multi-product next-best-action communication governance framework
• Oversee operational and transactional messaging with Product, Compliance, and Legal
• Partner with User Acquisition, Product Marketing, and Product management to integrate lifecycle communications
• Establish KPIs and a test-and-learn optimization framework
• Own the Braze platform, including commercial agreements, feature adoption, experimentation, and deliverability practices
• Lead, coach, and mentor a team of four lifecycle marketers

Requirements

• 12+ years of progressive experience in lifecycle, CRM, or retention marketing
• Experience overseeing marketing and operational or transactional communications
• Experience in fintech, banking, insurance, or another highly regulated consumer-facing industry
• 5+ years of hands-on Braze experience
• Experience building, launching, and optimizing multi-channel campaigns and journeys across email, push, SMS, and in-app channels
• Experience with mobile measurement platforms such as AppsFlyer and attribution-based audience segmentation
• Experience managing and developing CRM or lifecycle marketing teams
• Cross-functional collaboration with Product, Product Marketing, User Acquisition, Data/Analytics, Compliance, and Legal
• Advanced data fluency and consumer analytics capabilities
• Excellent written and verbal communication skills
• Bachelor’s degree in a related field

Benefits

• Flexible hours
• Virtual-first work culture
• Home office stipend
• Medical, dental, and vision insurance
• Paid parental and caregiver leave
• 401(k) savings plan with matching contributions
• Financial advisor and financial wellness support
• Flexible PTO
• Company holidays including Juneteenth and Winter Break
• All-company in-person events once or twice a year
• Virtual events