Director of Marketing and Communication

About Our Lady of Peace

Our Lady of Peace is a faith-based, nonprofit hospice and home health care organization dedicated to providing exceptional care to individuals facing life-limiting illnesses. We offer comprehensive hospice, home health, and inpatient hospice residence services, empowering patients to live their final days with dignity and comfort. We are committed to upholding human dignity, ensuring holistic care that addresses the physical, emotional, and spiritual needs of our patients and their families.

About the Position

We seek a dedicated and experienced Director of Marketing and Communications who is responsible for the assessment, development and execution of a marketing plan for Our Lady of Peace Residence, Our Lady of Peace Community Hospice and Home Health Care. Responsibilities focus on ensuring the mission, vision, values and brand remain clear and present, developing relationships with key people and organizations while building trust and long term referral patterns.

The ideal candidate will embody our mission and organizational values of peace, presence, inclusivity, empathy and stewardship; while demonstrating a commitment to ethical leadership and a patient-centered approach. Join us and be part of this special mission.

Responsibilities:

• Perform initial and periodic market assessments and develop plans to enhance market share of services.

• Develop an annual marketing plan in collaboration with the President/CEO and leadership. Recommend an annual marketing budget to support the marketing plan.

• Develop and revise brochures, fact sheets, computer presentations and displays to use in communication with various audiences.

• Represent OLP to various audiences, sharing our messaging with different communities within the Twin Cities.

• Ensure that OLP remains a key thought leader in the Twin Cities hospice and home health care field by providing a variety of CEU presentations at OLP or during professional meetings.

• Recruit, schedule, train, and support various staff members for a Speakers Bureau to provide presentations to community groups.

• Manage and monitor Social Media posts and respond to comments as appropriate.

• Provide periodic updates and marketing strategies to leadership and the Board of Directors.

• Supports the Development Team in creating and marketing Development events.

• In collaboration with our vendor, manage the website to ensure information is current and accurate.

• Assist hiring managers with new hire setup (email address, email signature, business cards).

• Oversee all OLP communication and marketing materials to ensure that Our Lady of Peace branding guidelines are being utilized and followed.

• Collaborates with the design firm to create advertising materials that represent the mission, vision, values, and services.

• Write personal interest stories for the media to promote our programs.

• Represent Our Lady of Peace through partnerships with local church, governmental, proprietary, special interest and civic groups for the purpose of building relationships and educating about our services.

• Provide supervision of the Community Outreach Advocate position.

• Willing to work a flexible schedule, including evenings and weekends as needed.

• Respects and values the cultural experiences and diversity of all who work and visit as essential to providing responsive, innovative and effective service.

• Show respect toward other employees that disposes all employees to deal with those they serve and their families with the compassion of Christ, sensitive to their vulnerability at a time of special need.

• Respect and uphold the religious mission of Our Lady of Peace and adhere to the Ethical and Religious Directives for Catholic Health Care Services.

• Maintain professional standards and promote Our Lady of Peace’s commitment to human dignity and the common good.

Qualifications:

• Minimum of 3 years experience in marketing, direct sales or communications.

• Experience in sales and marketing of Home Health and Hospice preferred.

• Baccalaureate degree preferred in communications, marketing, business or a health related field.

• Ability to market and deal tactfully with customers and the community.

• Has excellent observation, verbal and written communication skills.

• Knowledge of business management and industry standards.

• Alignment with OLP’s faith-based mission and values

• Must successfully pass a criminal background check.