Director of Marketing and Communications - Marketing and Communications

POSITION SUMMARY:

The Director of Marketing & Communications is responsible for leading the development, implementation, and evaluation of marketing and communications initiatives for Hattiesburg Clinic, its physicians and providers, locations, and service lines. The Director manages Marketing & Communications staff and leads strategic marketing, branding, digital advertising, and communications efforts within the Marketing & Communications department.

EDUCATION & EXPERIENCE:

Bachelor’s degree in Marketing, Communications, or related field, required
Master’s degree in Marketing, Communications, or related field, preferred
Minimum of five (5) years of healthcare marketing experience and managerial experience, preferred
Strong understanding of SEO, local SEO, SEM, paid search, and digital advertising strategy
Strong understanding of branding principles and brand governance
Strong problem-solving, strategic development and organizational skills
Experience interpreting marketing analytics and KPIs to guide strategic decisions (Google Analytics, advertising metrics, social media metrics)
Experience with project management platforms and workflow systems
Experience managing multiple concurrent, high-priority projects with competing deadlines
Experience leading multidisciplinary teams and managing shareholder relationships

QUALIFICATIONS:

Strong discretion and ability to handle confidential information
Excellent written, verbal, presentation and facilitation skills
Must be self-directed
Ability to provide constructive creative direction and feedback
Ability to develop and monitor marketing performance dashboards and present executive-level reports
Ability to evaluate creative work for effectiveness, consistency, and strategic alignment
Strong knowledge of graphic design, photography, videography, web content, and social media best practices as a reviewer and strategist
Understanding of health care marketing regulations and patient privacy considerations
Familiarity with physician relations and provider recruitment marketing is preferred
Knowledge of health care consumer behavior and service-line marketing

WORK SCHEDULE:
Monday - Friday, 8:00AM - 5:00PM