Director of Marketing and Events
Pepperdine University Director of Marketing and Events
The Director of Marketing & Events will provide comprehensive oversight of all athletics
marketing initiatives, fan experience strategies, and event operations, while directly managing
student groups that include the Pepperdine Spirit program, RipTide Fan group and Willie the
Wave mascot program. Reporting to the Assistant Athletics Director - Marketing &
Communications, the Director will serve as a key member of the department's external
operations team.
The Director is responsible for driving fan engagement, increasing brand visibility, enhancing
game day experiences, and leading marketing campaigns that support revenue generation,
ticket sales, and student attendance. This role will oversee the day-to-day operations of
marketing and promotional efforts, serve as the producer for home athletic events, and
collaborate closely with external units and campus partners.