Atlanta Flooring Design Centers is seeking a strategic, hands-on Director of Marketing to build and lead the marketing function for our multi-unit, multi-brand enterprise. This role owns the development and execution of a unified marketing strategy across all business units, geographic markets, and brand names under our corporate umbrella — balancing the efficiency of shared enterprise infrastructure with the distinct positioning each local brand and business line requires.

This is a developing role for AFDC. The ideal candidate has led marketing for a multi-location or multi-brand company (retail, home services, building products, or B2B/B2C hybrid preferred), is comfortable operating at both the strategic and execution level, and can bring structure, measurement, and brand discipline to a growing organization.

As Atlanta Flooring Design Centers has grown across multiple business units and geographic markets — some operating under different business names — marketing has largely developed independently at the local or unit level. This role is being created to bring those efforts together under one enterprise strategy: consistent brand standards where it matters, local flexibility where it counts, shared systems and data, and a clear framework for measuring what marketing investment actually returns.

1. Enterprise Marketing Strategy

• Develop and own a multi-year enterprise marketing strategy and annual marketing plan aligned to overall business growth goals, revenue targets, and each business unit's priorities.
• Translate enterprise strategy into unit-level and market-level marketing plans that reflect local competitive dynamics, customer base, and growth stage.
• Set enterprise marketing KPIs (lead generation, cost per lead/acquisition, showroom traffic, brand awareness, pipeline contribution, customer retention) and report performance to executive leadership.
• Own the enterprise marketing budget — build the annual budget, allocate spend across business units and channels, and manage ROI/ROAS across the portfolio.

2. Multi-Brand & Multi-Unit Brand Architecture

• Define and maintain a brand architecture strategy that clarifies how the parent brand (Atlanta Flooring Design Centers) relates to business units operating under different names — including when to unify, when to differentiate, and how to manage brand equity across the portfolio.
• Establish and enforce brand standards, visual identity, messaging guidelines, and tone-of-voice across all units while allowing appropriate local/regional flexibility.
• Build brand and marketing playbooks/toolkits that business unit leaders and local teams can use consistently.

3. Demand Generation & Digital Marketing

• Lead enterprise-wide digital marketing strategy: SEO, SEM/paid media, paid social, email/CRM marketing, marketing automation, and website strategy across all brands and business units.
• Oversee management (in-house and/or agency) of websites, local SEO/Google Business Profiles, and online reputation/reviews across every location and brand.
• Build scalable, repeatable local-market and showroom marketing programs (grand openings, promotions, community/builder/designer trade relationships, sponsorships, events) that can be deployed across multiple locations.
• Develop and manage lead generation and lead nurture strategy in partnership with sales leadership, including MQL/SQL definitions and lead-to-close tracking.

4. Content, Creative & Communications

• Direct the creative and content strategy — photography/video, product content, showroom collateral, digital assets, and campaigns — across residential, commercial, and trade/builder audiences as applicable.
• Oversee public relations, community relations, and internal/corporate communications as needed.
• Manage vendor and manufacturer co-op marketing programs and relationships where applicable to flooring industry partners.

5. Marketing Operations, Data & Technology

• Select, implement, and manage the enterprise marketing technology stack (CRM, marketing automation, analytics, reporting dashboards) to create a single source of truth across business units.
• Establish consistent tracking, attribution, and reporting standards so performance can be compared apples-to-apples across brands, markets, and channels.
• Build repeatable processes and SOPs so marketing scales efficiently as new locations, business units, or brands are added (including acquisitions).

6. Team & Vendor Leadership

• Build and lead the internal marketing team as the function grows, including hiring, development, and performance management.
• Manage relationships with external agencies, freelancers, and vendors (digital, creative, media, PR) and hold them accountable to strategy and ROI.
• Serve as a cross-functional partner to sales, operations, and business unit leaders, ensuring marketing plans reflect real field conditions and priorities.