Director of Marketing & Communications

Work Where You Matter!
At St. Croix Hospice we guide patients and families through the end-of-life journey. Through compassionate care, we focus on our patient’s quality of life, empowering them to make the most of their time with dignity, comfort and respect. If you are ready to be part of an extraordinary team of caregivers, then come work where you matter.

Director of Marketing & Communications

Position Overview
This senior member of the Marketing & Communications team will develop and implement communications and marketing plans and programs to engage and activate the agency’s internal and external audiences in alignment with the organizational goals and objectives. The director will lead the generation of marketing and digital marketing content and strategy that engages audience segments and leads to measurable results. This position requires a collaborative and strategic leader who is excited to work across teams to maintain and strengthen the agency brand and reputation, as well as support the health and growth of the business. The position reports to the Vice President of Marketing & Communications and works closely with senior executives. The ideal candidate will be an experienced professional with a passion for the job and ability to discern opportunity and direct activity that meet the vision of the organization.

Essential Functions and Skills
Responsibilities

• Develop and implement integrated, high-visibility internal and external programs and strategies for diverse audiences, ensuring timely, on-target delivery.
• Support a growing digital, social media and market brand presence that deepens engagement, drives business and builds partnership.
• Direct PR, social media, websites, internal comms, advertising, and digital marketing — including SEO, GEO and AEO strategies — functions and teams.
• Develop, implement and monitor related digital marketing budgets.
• Lead multidisciplinary projects, often spanning multiple departments, with an ability to execute numerous priorities simultaneously while managing others, taking initiative and demonstrating progress.
• Monitor industry trends, analyze impact and ROI of department activity, and identify cross-promotional opportunities.
• Design and implement comprehensive marketing strategies to create awareness of the company’s business.
• Create, edit and proof compelling content, which may include key messages, collateral, thought leadership communications, digital content and more.
• Maintain the agency brand, voice, style, as well as department policies and procedures including media, social media and photography.
• Performs other duties as assigned.