Director of Marketing & Content

As the Director of Marketing & Content, you will oversee, coordinate, and participate in developing 2nd Swing’s marketing and creative content strategies. You’ll lead a team that builds content calendars, directs multimedia production, and drives golfer engagement. You’ll also partner with business stakeholders to create new and improved ways to increase visibility and promote the 2nd Swing brand. In addition, you’ll conduct competitor research and assess demand for our products and services to shape where the brand goes next. This role is located onsite in Eden Prairie, MN. No remote work will be considered.

Come work with us, not for us!

2nd Swing is a one-of-a-kind, forward-thinking, customer-centric golf retail company. Our employees are highly valued, and they work hard in a positive and supportive culture. At 2nd Swing you will find:

• Vast Exposure to the Golf Industry
• A Commitment to Total Well-Being
• Opportunities to Discover Your Fit and Make an Impact
• A Collaborative and Flexible Environment

Key Responsibilities:

Strategy & Leadership

• Lead the marketing and creative content team in executing all elements of the strategic marketing and content plan.
• Collaborate with cross-functional teams to evaluate the strategic plan.
• Recruit, interview, hire, and train supervisory and management staff in the department.
• Compose, develop, evaluate, and conduct training on marketing activities, strategies, and policies.

Creative Content & Brand

• Turn marketing strategy into organized content pipelines by building content calendars, setting production timelines, and directing multimedia production.
• Brainstorm and develop campaign themes, video concepts, and visual assets that reflect the 2nd Swing brand identity.
• Develop and maintain brand guidelines, including deployment of environmental branding at all retail locations.

Market Insights

• Gather and analyze information to identify new markets and customers, demand for products and services, and the effectiveness of existing campaigns and strategies.
• Conduct market research, sales forecasting, and strategic planning to support the sale and profitability of products.
• Conduct pricing research and analysis to keep product and service pricing competitive.
• Stay current on market trends and developments, identify needs for new products and services, and make recommendations to leadership.

Budget & Vendors

• Develop and monitor the marketing budget, including all downstream marketing and content production elements.
• Negotiate contracts for the services needed to execute the marketing strategy.

Required Qualifications:

• Thorough understanding of the principles and methods used to promote, display, and sell products and services
• Experience managing the marketing function, including strategy execution and budget management
• Experience directing creative content, video, and multimedia production
• Experience leading a team of direct reports and leading across an organization
• Experience playing golf at a competitive or collegiate level
• Excellent verbal, written, and interpersonal communication skills
• Excellent organizational skills and attention to detail
• Strong analytical and problem-solving skills
• Ability to create, implement, and monitor budgets
• Ability to adapt quickly to changing conditions and priorities

Preferred Qualifications:

• Bachelor’s degree in Business, Marketing, or a related field
• At least ten years of experience in Retail, eCommerce or Sporting Goods marketing
• In-depth knowledge of the golf industry
• Maintain a 10 handicap or better

Full-Time Benefits:

• Employee Programs such as PGA membership dues support
• Paid Time Off
• 401k company match
• Health Insurance
• HSA/FSA
• Discounted Merchandise
• Continued Training and Development
• Health and Wellness Initiatives
• Work Life Balance

Compensation:
Pay range for this position is $92,000 – $152,000 based on experience.