Director of Marketing

Dinsmore is seeking a Director of Marketing. Reporting to the Chief Marketing and Business Development Officer, the Director of Marketing will lead the firm’s overall marketing strategy, brand positioning, regional marketing, marketing operations, marketing technology and digital strategy across all offices and practice groups. This individual will partner closely with firm leadership, practice group leaders, and business development teams to drive visibility, strengthen client relationships, and support revenue growth initiatives.

Responsibilities

Develop and execute a comprehensive firmwide marketing strategy aligned with business objectives

Partner with firm leadership and practice groups to identify growth opportunities and market positioning strategies

Establish and monitor marketing KPIs, reporting on effectiveness and ROI

Oversee brand management, ensuring consistency across all internal and external communications

Manage website strategy, SEO/SEM initiatives, and digital campaigns

Oversee marketing technologies

Oversee client events, sponsorships, and firm-hosted programs in collaboration with BD teams

Build, lead, and mentor a high-performing marketing team

Collaborate with business development and client success teams

Manage external vendors, agencies, and consultants as needed

Align marketing initiatives with client development strategies

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree preferred

10+ years of progressive marketing leadership experience, preferably within a law firm or professional services environment (AmLaw 200 or large regional firm experience preferred)

Proven track record of partnering with BD teams to achieve marketing and business development goals

Demonstrated success leading firmwide or multi-office marketing strategies

Strong understanding of legal marketing, client service models, and partnership environments

Experience managing teams in complex, matrixed organizations

Excellent communication, leadership, and stakeholder management skills