Director of Marketing

Key Responsibilities

Marketing Strategy & Leadership

• Develop and execute a comprehensive marketing strategy aligned with company goals, sales objectives, community growth plans, and overall business priorities.
• Lead the planning, development, and execution of integrated marketing campaigns across digital, print, social media, email, signage, direct mail, and other relevant channels.
• Establish marketing priorities, budgets, timelines, and performance metrics to ensure resources are allocated effectively.
• Maintain and strengthen the company’s brand identity, ensuring consistency in messaging, visual presentation, and customer experience across all marketing channels.
• Identify emerging marketing trends, technologies, and opportunities to improve effectiveness, increase engagement, and maintain a competitive advantage.
• Lead marketing planning for new community openings, model home launches, grand openings, promotional events, and other sales-driving initiatives.
• Coordinate the development of marketing collateral, signage, photography, video, floor plans, brochures, digital assets, and other materials that showcase the company’s homes and communities.
• Work closely with Sales to understand buyer needs, competitive positioning, market conditions, and customer feedback.
• Evaluate the effectiveness of marketing initiatives and adjust strategies based on lead quality, traffic, sales activity, and business results.
• Coordinate with leadership and other departments to ensure marketing initiatives reflect current business priorities and accurately represent the company’s products, communities, and capabilities.
• Establish effective communication processes that keep stakeholders informed of marketing plans, launch schedules, campaign performance, and upcoming needs.

Digital Marketing & Lead Generation

• Oversee digital marketing initiatives, including the company website, search engine optimization (SEO), paid search, digital advertising, social media, email marketing, and online listings.
• Develop strategies to generate qualified leads, improve conversion rates, and increase traffic to model homes, sales centers, and active communities.
• Monitor campaign performance and use analytics, reporting, and customer insights to optimize marketing spend and improve results.
• Manage relationships with external marketing agencies, vendors, and technology partners as needed.
• Ensure online community and home listings, floor plans, photography, pricing information, and promotional content are accurate, current, and compelling.
• Partner with Sales leadership and onsite sales teams to develop marketing strategies that support community launches, sales pace, inventory objectives, and absorption goals.

Budget Management, Analytics & Reporting

• Develop and manage the marketing budget, tracking expenditures and evaluating return on investment across marketing channels and initiatives.
• Prepare regular marketing performance reports and communicate insights, recommendations, and results to company leadership.
• Use market research, competitive analysis, customer data, and sales performance trends to inform marketing strategy and identify opportunities for improvement.
• Evaluate vendor performance, negotiate services when appropriate, and ensure marketing investments deliver measurable value.