Director of Marketing - Eaton, Hong Kong

About Langham Hospitality Group

A wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group (LHG) comprises a family of distinctive brands, including The Langham Hotels and Resorts, Cordis Hotels and Resorts, Eaton Workshop and Ying’nFlo. With over 40 hotels and residences in operation or development, LHG has a global footprint that extends across Asia, Europe, North America, Australasia and the Middle East.

Eaton Workshop is more than a hotel. Here, hospitality is a means for community, creativity, and culture. Eaton HK, Eaton Workshop's hometown hotel in Hong Kong is a welcoming cultural hub for kindred spirits to convene, collaborate, and create. Located in the vibrant neighborhood of Jordan and inspired by Wong Kar Wai’s 1990s Hong Kong films, Eaton Hong Kong is a dynamic and inclusive cultural hub and sanctuary for hotel guests and Hong Kongers interested in art and culture, music, community, food and beverage, and more.

POSITION OVERVIEW

Reporting to the hotel's Managing Director directly, this role is responsible for overseeing and implementing the Hotel's marketing and advertising strategies. The main goal of the Director of Marketing is to increase the hotel's visibility, attract new guests, and retain existing ones. The Director of Marketing is responsible for creating and executing marketing plans that drive revenue and increase the hotel's brand recognition and triple bottom line focus.

Leading a team of 7 including E-Commerce, Digital Marketing, Photography, Design and Marketing planning.

Supporting a Food Hall, 2 floors of co-working, 2 Bars, 2 restaurants, and over 400 annual programmed events directed by the hotel's Programming team.

JOB RESPONSIBILITIES

• Formulate marketing and promotion strategies to build the brands, create values to the guests and drive revenues through various thematic campaigns and promotional channels / platforms
• Responsible for creating, implementing and measuring the success of:
  • Comprehensive marketing, communications and public relations campaigns and influencer marketing to enhance the Hotel’s image and brand position
  • All marketing, communications, brand partnership and public relations activities
• Oversee the creation and manage the brand identity. Act as a brand ambassador internally and externally
• Oversee the hotel’s annual marketing communications, marketing and advertising plans from planning, briefing to implementation; collaborate with group’s appointed agencies
• Source for and work closely with digital agencies to ensure the digital marketing objectives and strategies are clearly communicated and aligned
• Execute marketing strategy for the Hotel showcasing the brand touch points and talking points. Ensure the hotel to receive regular exposure in local and international media, both printed and online channels
• Savvy in data analysis with sharp commercial sense
• Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI, with in house team managing local Social Marketing and an agency needing direction for Rooms Digital Marketing.
• Implement tactical media relations activities aligning the hotel’s business needs and objectives, and responsible for direction and hold accountable the appointed hotel PR Agency.
• Responsible for editorial direction, design, production and distribution of the hotel’s marketing material. Ensure up-to-date, brand-appropriate copy for the Hotel
• Evaluate the effectiveness of promotion channels and spending with holistic KPIs setting
• Build and maintain a brand’s presence across multiple social media channels
• Manage crisis communications and be the spokesperson for the Hotel if needed
• Oversee the integrated marketing attributes including brand management, online and offline marketing, content and social media as well as creative development
• Plan, organize and oversee all photography and videography projects for the Hotel, and ensure the right assets are in place for media, digital and collateral use, giving direction to in house photographer working full time in the hotels Marketing Team.
• Responsible for the achievement of marketing / communication / public relations mission, goals and financial objectives
• Develop short- and long-term plans and budgets for the marketing, and public relations campaigns
• Orchestrate all project timelines and manage the deliverables of the team
• Perform ad hoc duties as assigned by superior or Hotel Management

JOB SPECIFICATIONS

• Bachelor's degree in Hospitality, Marketing, Communication or related field
• Minimum 10 years of experience in marketing / communication, with at least 5 years in a leadership role
• Knowledge and skills in budget management
• Experience with analytical and reporting tools, including Google Analytics, Salesforce and more
• Knowledgeable of marketing and advertising, including digital marketing, SEO, PPC, and social media advertising
• Excellent project management skills, with the ability to manage multiple campaigns and projects at once
• Good leadership and able to work as a team player to support all marketing communication activities
• A good eye for detail and design as an innovative thinker
• Excellent interpersonal and communication skills, with the ability to effectively collaborate with other departments and stakeholders
• Strong analytical skills, with the ability to track and measure marketing campaign performance and adjust strategies as needed
• Conversant with written and spoken English, Chinese and Putonghua
• Understanding of Triple bottom line strategy

BENEFITS

• 5-day work week
• Discretionary bonus
• Medical insurance
• Dental insurance
• Life insurance
• Marriage leave, compassionate leave
• Free duty meals
• Staff discount on F&B and banquet
• Complimentary overseas accommodation
• Education allowance

Interested candidates please submit your application via APPLY NOW. As selection would only base on candidate's qualification & experience, no photo is required.

For more information on Eaton HK, please visit www.eatonworkshop.com.

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