Director of Marketing

Director of Marketing
We're not just another promotional marketing agency. We're innovators, collaborators, and dedicated partners to our clients, helping them amplify their brand visibility with custom-branded products. As a top-ranked agency (PPAI #20, ASI Top 40), we're looking for a driven Account Manager to join our team and lead the charge within our key global enterprise accounts.

Position Overview

LeaderPromos is seeking a highly accountable, growth-oriented Director of Marketing to build, lead, and actively execute a scalable marketing function that drives measurable revenue impact across the organization.

This role is designed for an entrepreneurial leader who thrives in a “build-and-execute” environment. You will not only define strategy but also directly contribute to execution—developing campaigns, optimizing systems, and driving results.

You will serve as a critical partner to Sales and Leadership, while also building the right team, infrastructure, and processes to support long-term scalable growth.

Be a LEADER every day!

1. Revenue-Driven Marketing Strategy
Develop and execute a comprehensive, multi-channel marketing strategy aligned to company revenue goals
Translating business objectives into measurable marketing initiatives tied directly to pipeline and sales growth
Build annual and quarterly marketing plans with clear ROI accountability
Establish ROI modeling frameworks to guide investment decisions and growth strategies

2. Strategic Campaign Development, Coordination & Execution
Coordinate and execute comprehensive company and client marketing initiatives including campaigns, collateral, webstore content, and digital programs
Ensure strict alignment with brand standards, governance, and client expectations
Personally contribute to campaign development, messaging, and deployment
Drive integrated, multi-channel execution across digital, email, content, social, and events
Work with Sales leaders to create various branded merchandise marketing drops to engage current clients, prospects/targets, and strong vertical markets

3. Content Strategy, Distribution & Alignment
Develop and execute content strategies that align with brand positioning and target audience needs
Oversee content distribution strategies to maximize reach, engagement, and performance
Ensure all content is data-informed, on-brand, and aligned with client marketing standards
Continuously analyze content performance and optimize distribution channels

4. Sales Alignment & Revenue Enablement
Partner closely with Sales to align on pipeline targets, lead quality, and conversion strategies
Develop marketing programs that support both new business acquisition and current client growth
Enable sales teams with tools, messaging, and campaigns that accelerate deals, opportunities and sales presentations
Establish feedback loops to continuously improve lead quality and campaign effectiveness

5. Performance Tracking, Data Analysis & Optimization
Establish, track, and continuously refine key performance indicators (KPIs) across all marketing efforts
Establish lead definitions, values and sales engagement strategies
Lead performance tracking, A/B testing, and campaign optimization initiatives
Identify actionable insights from data to improve efficiency, conversion rates, and ROI
Build dashboards and reporting frameworks that provide clear visibility into performance via HubSpot, Google Analytics, and other data platforms as needed

6. ROI Modeling & Growth Optimization
Define and implement ROI metrics across all campaigns and marketing initiatives
Analyze performance data to inform strategic decisions and optimize spend allocation
Develop and execute strategies that increase marketing efficiency and drive revenue growth
Continuously improve Marketing Return on Investment (MROI) across channels including creating new ideas for establishing stronger ways to connect with large Fortune 500 companies

7. Marketing Technology & Systems Optimization
Leverage and optimize CRM, e-commerce platforms, and marketing automation systems (e.g., HubSpot)
Build scalable workflows that enhance lead generation, nurturing, and conversion
Ensure full utilization of marketing technology stack to maximize output and efficiency
Identify and implement new tools that improve performance and scalability

8. Budget Management & Forecasting
Partner with the VP of Brand to manage marketing budgets and forecasting with precision
Ensure disciplined financial oversight and alignment with business priorities
Optimize allocation of resources to maximize ROI within budget constraints
Track performance against budget and adjust strategies proactively

9. Project Management & Operational Execution
Oversee complex marketing initiatives using project management tools (e.g., Monday.com)
Maintain accurate and actionable marketing calendars across company and client programs
Ensure timelines, deliverables, and cross-functional coordination are executed flawlessly
Improve operational efficiency through process development, standardization and documentation for departmental success

10. Team Building & Talent Development
Assess organizational needs and hire the right talent to build a well-rounded marketing team
Define roles across key functions including demand generation, content, digital, and analytics
Foster a performance-driven culture rooted in accountability and execution
Mentor team members while maintaining hands-on involvement in marketing initiatives

11. Best Practices, Innovation & Trend Management

Research and apply best-in-class marketing practices and methodologies
Continuously evaluate emerging trends, tools, and technologies
Utilize new AI software within HubSpot and others available to reduce resources and speed up marketing actions
Integrate new strategies into marketing programs to maintain competitive advantage
Drive innovation while ensuring practical, results-focused execution

12. Brand & Market Positioning
Strengthening LeaderPromos’ brand presence and differentiation in the marketplace
Develop a stronger sales presentation for large client opportunities along with basic information about “why LeaderPromos” accessible to the sales teams
Ensure consistency across all messaging, channels, and client touchpoints
Identify market opportunities and competitive positioning strategies

Marketing KPI Ownership & Success Metrics (Targets to be developed after strategic marketing planning meeting)

Digital & Platform Performance (with new e-commerce direction) (Future)

Website traffic and conversion optimization
SEO and organic growth
Paid media efficiency (CTR, CPC, CPA)
Content Effectiveness
Content reach, engagement, and conversion impact
Distribution performance by channel
Sales Enablement Impact
Win rates and deal velocity
Marketing influence on pipeline progression
Operational & Financial Efficiency
Budget adherence and forecasting accuracy
Campaign execution speed and efficiency
Technology utilization and automation performance

Why LeaderPromos?

• Make a measurable impact on a growing, purpose-driven organization.
• Influence executive-level sustainability strategy.
• Work alongside passionate and collaborative teammates.
• Help shape the future of responsible business within our industry.
• Grow your career while contributing to meaningful environmental and social outcomes.

LeaderPromos is an equal employment opportunity employer. We welcome everyone regardless of their race, color, religion, sex, sexual orientation, gender expression, national origin, age, disability, veteran status, or genetics. We provide an inclusive, open, and diverse work environment.