Director of Marketing

Job Summary:

The Director of Marketing is a visionary leader who blends legacy thinking with forward‑looking strategy to elevate the Mi-T-M brand, accelerate demand, and unify all marketing disciplines into a cohesive, high‑performance department. This role translates business objectives into clear plans, KPIs, and initiatives while inspiring excitement, motivation, and cross‑functional alignment across the entire organization.

Key Responsibilities:

Strategic Leadership & Planning

• Leverages legacy thinking and past experiences to propel the company forward with modern marketing direction.
• Translates business objectives into clear marketing plans, KPIs, and measurable initiatives.
• Leads integrated planning across brand, digital, product, and channel functions.
• Inspires enthusiasm, alignment, and motivation across all departments.

Brand Leadership & Storytelling

• Owns the company's brand identity, messaging architecture, and storytelling.
• Ensures consistent communication across digital, product, dealer, and corporate channels.
• Drives ideation and sets website direction, ensuring the digital experience reflects brand strategy.

Demand Generation & Growth

• Creatively drives demand generation activities that support product adoption and channel sales.
• Oversees multi‑channel campaigns that elevate awareness, engagement, and conversion.
• Builds and manages a network of outside agencies to broaden workload capacity and accelerate execution.

AI Experience

• Leverages emerging AI tools to modernize marketing operations, enhance creativity, and accelerate execution.
• Implements AI‑driven analytics to improve forecasting, segmentation, and KPI visibility.
• Uses AI‑powered content generation and optimization tools to scale messaging and storytelling.
• Identifies opportunities for AI automation across content management, customer insights, search techniques and digital personalization.
• Guides responsible, strategic adoption of AI technologies aligned with business objectives and brand standards.

Product Marketing & GTM Execution

• Leads product positioning, demographic messaging, and competitive differentiation through a marketing lens.
• Oversees launch planning, go‑to‑market execution, and cross‑functional readiness.
• Manages packaging implementation for both commercial and retail uses
• Ensures product stories are clear, compelling, and aligned with customer needs and market opportunities.

Digital & Content Leadership

• Finds, controls, and directs the company's content management software initiative, ensuring scalable content operations.
• Guides digital strategy across web, email, paid media, SEO, and social.
• Ensures digital experiences are modern, intuitive, and aligned with brand and product priorities.

Team Leadership & Development

• Leads, mentors, and develops a multi‑disciplinary marketing team across brand, digital, product, and channel.
• Builds a culture of creativity, accountability, and cross‑functional collaboration.
• Elevates team capabilities through coaching, training, and clear role expectations.

Overall Marketing Activities

• Manages operational and administrative activities such as invoices, quoting, purchase/print orders and ECR reviews
• Copywriting and proofing
• Overall analytics review and reporting
• Corporate campaign performance tracking
• Corporate initiatives such as advertising, partnerships, influencers, sponsorships, email marketing, newsletter, training modules
• Overall departmental budgeting

Qualifications:

• 7-10+ years of progressive marketing leadership experience, ideally in industrial, manufacturing, or omni-channel environments.
• Proven success leading brand, digital, product, and channel marketing teams.
• Strong understanding of dealer networks, distributor models, and field‑sales dynamics.
• Demonstrated ability to build integrated GTM plans and manage complex product launches.
• Experience with content management systems, digital platforms, and agency partnerships.
• Exceptional communication, leadership, and cross‑functional collaboration skills.
• Experience working with retail packaging and point-of-purchase signage, and planogramming when applicable
• Creative thinker with a data‑driven mindset and strong business acumen.