Director of Marketing

This is a remote position.

About Nomad Internet

This role requires someone who’s equal parts strategic thinker and hands-on executor. You’ll manage in-house talent and external agencies, ensuring every campaign aligns with Nomad’s voice, values, and performance goals

• Develop and lead Nomad Internet’s full-funnel marketing strategy (awareness, acquisition, activation, retention)
  

• Oversee and optimize performance marketing channels: paid social, paid search, email, SMS, retargeting, affiliates, and influencer campaigns
  

• Manage the marketing team (internal staff and external agencies/contractors), ensuring alignment on KPIs, timelines, and executional quality
  

• Own CRO strategy, including landing page testing, ad creative performance, and checkout optimization
  

• Guide messaging and positioning for new products, promotions, and partnerships
  

• Ensure brand consistency across all touchpoints—from emails and ads to packaging and post-sale experiences
  

• Collaborate closely with executive leadership to report on performance, justify budget allocations, and refine growth priorities
  

• Identify new opportunities to reach underserved audiences—especially in rural and mobile environments
  

Requirements

Qualifications

• 7+ years in marketing, with at least 3 years in a senior or director-level role
  

• Proven experience owning digital acquisition (Meta, Google, TikTok, email/SMS) and brand strategy
  

• Strong grasp of data analysis, attribution modeling, and full-funnel optimization
  

• Exceptional communication skills—you can pitch a vision and lead a team
  

• Experience working in high-growth or fast-paced environments; DTC, telecom, or internet service experience a major plus
  

• Comfortable managing agencies, freelancers, and cross-functional internal teams
  

• Hands-on familiarity with tools like Klaviyo, Google Ads, Meta Ads, Shopify, Recapture, and web analytics platforms
  

What Success Looks Like

• CAC stays predictable and scalable as new audiences are reached
  

• Landing pages and ads convert across mobile and desktop environments
  

• The brand voice is consistent, human, and clear—even as channels diversify
  

• Retention improves through thoughtful segmentation, lifecycle marketing, and post-sale nurturing
  

• The team works fast, smart, and collaboratively—with clarity on what matters most