Director of Marketing

About ParallelDots

ParallelDots builds AI-powered image recognition and retail execution technology that helps the world's largest CPG and FMCG brands turn what's happening on the shelf into measurable action. Operating across 40+ countries, we are recognized as a mature, high-accuracy player in some of the most technically demanding retail markets in the world.

Our customers are global leaders in FMCG, AlcoBev, and Confectionery. Our edge isn't just recognition accuracy — it's helping commercial teams act on shelf reality to drive availability, compliance, and growth. We're now looking for a marketing leader to tell that story at scale and build the engine that converts category leadership into pipeline and revenue.

The Role

We're hiring a Director of Marketing to own and scale ParallelDots' global marketing function. You'll set the strategy and run the execution across demand generation, product marketing, brand, and thought leadership — building a marketing engine that sells a technical product to senior commercial and revenue leaders at enterprise CPG companies.

This is a builder's role for someone who has done this before: you've owned marketing at a B2B SaaS company, you know how to generate pipeline that sales can close, and you can make a sophisticated product legible to a business buyer.

What You'll Do

• Own the strategy. Define and run ParallelDots' global marketing strategy across the full funnel — from awareness to pipeline to revenue contribution.
• Drive demand. Build and lead demand generation and account-based marketing (ABM) programs targeting enterprise CPG, FMCG, AlcoBev, and Confectionery accounts.
• Lead product marketing. Own positioning, messaging, and sales enablement; translate a technically deep product into a clear value narrative for commercial, revenue, and category leaders (CROs, CCOs, CGOs).
• Build the brand. Establish ParallelDots as the category authority on retail execution through high-quality thought leadership, content, webinars, and events across our markets.
• Align with revenue. Partner tightly with Sales and Growth on shared pipeline and revenue targets, service-level expectations, and feedback loops.
• Run on data. Own marketing analytics, attribution, and reporting; make budget and channel decisions grounded in performance.
• Build the team. Hire, mentor, and scale a high-performing marketing team and manage external agencies and partners.
• Operate globally. Steward the brand and adapt go-to-market across 40+ markets.

What You Bring

Required:

• You have been the Head of Marketing — VP, Director, or CMO-level — at a B2B SaaS company that sells into enterprises. This is a non-negotiable requirement.
• 10+ years in B2B marketing, including 4+ years in a senior marketing leadership role.
• A proven track record of building demand generation and pipeline that the sales team converts into revenue.
• Hands-on experience with enterprise ABM and long, multi-stakeholder sales cycles.
• Strong product marketing skills — you can take a complex, technical product and make it compelling to a non-technical business buyer.
• Experience building, leading, and scaling marketing teams.
• A data-driven operator fluent in marketing analytics, attribution, and budget ownership.

Bonus points:

• Experience marketing AI, computer vision, data, or analytics products.
• Domain exposure to retail technology, CPG, or FMCG.
• Experience running marketing across multiple regions or globally.
• A track record of selling to commercial and revenue leaders (CROs, CCOs, CGOs).

Why ParallelDots

• Category-defining work. Help shape the narrative for an entire category — retail execution — not just a product.
• Global scale, real customers. Sell to the world's biggest CPG and FMCG brands across 40+ countries.
• Ownership. Own the marketing function end to end, with the mandate and the support to build it.
• Impact. Your work directly drives pipeline, revenue, and the company's position as the high-accuracy leader in the hardest markets.