Director of Marketing Strategy

Job Title: Direct Mail Strategist

Department: Strategy

Reports To: VP, Marketing Strategy

FLSA Status: Exempt

Shift: Remote

Wage Range: $125,000-$160,000

Job Summary:

The Direct Mail Strategist drives high-impact direct mail campaigns for a large client. This role is integral in developing and executing tailored strategies that address their unique needs and business objectives, leveraging data-driven insights, and a systematic process to maximize campaign effectiveness. With deep direct mail marketing knowledge and expertise in strategy, planning, testing, analysis, targeted data and application of marketing analytics, the strategist is a key factor of client satisfaction.

Essential Duties and Responsibilities:

• Identify client’s near-term and long-term business and marketing objectives as well as tactical objectives such as improving response rate and lowering cost of acquisition.
• Collaboratively review past and current client direct mail marketing efforts with an eye to understanding successes and challenges in order to identify opportunities for improvement.
• Devise a direct mail marketing strategy aimed at achieving client goals that includes budget, marketing, price, planning, and targeted tactical expected results.
• Develop a compelling targeting strategy using research, tools and partnered analytic resources including database analysis and data mining of the current customer file.
• Understand the target audience by using segmentation, modeled, or persona data.
• Collaboratively develop with our client testable data sources, offers, creative formats and copy platforms as well as potential cross-sell or upsell mapping (if applicable).
• Define a campaign test window, implementation strategy, and put the plan into action. Deploy a test and read results. Adjust the plan and scale accordingly.
• Analyze campaign and program results and provide actionable recommendations for continued improvement.
• Be able to speak knowledgeably about and present all of the above to prospective clients in the context of business and strategy development.
• Travel as needed for role, up to 10-15%.
• Follow all Nahan Safety and Quality policies and procedures.
• Support 6S initiatives as required.
• Perform other duties as assigned.

Skills and Abilities Required:

• Strong Excel skills, with the ability to build and manage mail plans, budgets, and results reporting.
• Understanding of the key components of a successful direct mail creative package.
• Understanding of, or ability to quickly learn, key performance indicators for each industry we serve.
• Motivated self-starter, confident in leading through expertise.
• Ability to initiate and prioritize multiple projects effectively.
• Excellent customer service, relationship-building, problem-solving, and influence skills.
• Exceptional written and verbal communication skills.
• Strong team player with collaborative problem-solving skills.
• Capable of thriving in a fast-paced environment with a strong work ethic and high integrity.
• Adaptable and flexible in ambiguous work environments, responsive to business priorities.
• Proficiency/Fluent in the English language, both verbally and written.

Education and Experience:

• Bachelor’s degree in Marketing, Business, or related field required; Master’s degree in Marketing is a plus.
• 5–10 years of direct mail marketing and client service experience required, including a minimum of 5 years in a strategist role. Must have real, ongoing direct mail-focused experience, not limited exposure to direct mail in one or two prior roles.
• Experience working with all types of direct marketing data and partnering with an analytics group.
• Experience translating a budget into an actionable and profitable mail plan.
• Experience in direct mail A/B and multivariate (MVT) test planning, set-up, and results analysis.

Work Environment and Physical Demands

The work environmental characteristics and physical demands described here are representative of those an employee encounters while performing essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

This job operates in a hybrid office environment with exposure to a Manufacturing environment on occasion. While performing the duties of this job inside and outside the manufacturing facility/office setting, the employee is frequently exposed to normal to moderate working conditions for a hybrid office and manufacturing facility with a noise level that is usually quiet - moderate with minimal to some interruptions. The role routinely uses office equipment, software, and hardware.

While performing the duties of this job, the employee is regularly required to talk or hear, type, write, and be exposed to regular meetings, both virtually and in person. The employee may be required to stand/sit for long periods of time as well as use hands or fingers to reach or handle, and to reach with hands and arms. The employee is sometimes required to stand, walk, climb, balance, stoop, kneel, crouch, or crawl. The employee will regularly lift 25lbs or more at a time. All vision abilities are required to encompass close-up work. Employees must be able to tolerate and endure extended seasonal hours and maintain alertness to meet deadlines.

Occasionally while performing duties of this job, the employee may be exposed to machinery and moving parts, airborne particles including paper dust and hazardous materials or fumes, which may require the use of PPE. The employee may be exposed to adverse weather conditions, extended seasonal hours, high precarious places, and confined spaces. The nose level in some of the work environments may require the use of hearing protection.

About the Company

Nahan was founded 60 plus years ago by a local family in the heart of Minnesota. It is a deeply human company from how we work with each other, how we serve our clients, to how we reach customers. We provide full service direct marketing with award winning results. Innovation and insight inform everything we do. Our success is rooted in putting people first, doing the right thing for our clients and associates, and delivering the highest levels of quality. In a world where personalization and customization are valued above all, we make messages feel personal while keeping the process simple. We’re here to listen to, create, and deliver results to our clients. Our winning track record is based on proof, not promises. We consistently deliver big wins, better performance, and continual growth for marketers. We’re Nahan-real people making real connections.