Director of Marketing

The Director of Marketing will be responsible for managing all marketing functions for West Music by developing and executing a well-defined business, marketing and communications strategy to drive sales and support West Music’s profitability objectives. In this role, reporting to the CEO, the Marketing Director will lead West Music’s Marketing team and work closely and collaboratively with all divisions within the company to meet our mission of helping customers Play now. Play for life.

Primary responsibilities will include managing our in-house creative resources, serving as the lead for the management, evolution and governance of the West Music brand, identifying and managing systems for content/asset management processes’, and leading the design and strategic direction of our company promotional efforts. Partnering closely with the marketing, web team and other associates, the Director will lead design, copywriting, and digital media creation to provide support to all regional and national West Music divisions. In addition, the Director will manage external resources, including advertising and/or media buying agencies, as well as contractor/freelance design, writing, or digital media resources, as needed.

Essential Duties and Responsibilities include but are not limited to the following. Other duties may be assigned as business needs dictate:

• Align Marketing team strategies to create programs that will maximize sales within the West Music divisions, providing a positive impact to bottom line profitability.
• Ensure effective, branded marketing communications (both internal and external), including company website, print communication, social media, and advertising that adhere to the West Music style guide.
  • Develop and uphold branding standards and usage guidelines.
  • Create new campaigns and optimize existing campaigns based on metrics that measure campaign results and effectiveness
  • Create an exceptional customer experience through advertising, PR, and online digital outlets with traditional and grassroots marketing approaches.
  • Define and execute internal communication vehicles that ensure employees understand what we do and why it matters.
• Manage project workflow, quality and service levels for in-house creative resources in writing, design and digital media; ensuring alignment with company objectives, core values, and marketing strategy including:
  • Supervise the Marketing teams, which includes work allocation, training, and problem resolution;
  • Help guide collaborative product level marketing efforts for business partners by providing strategic plans and objectives.
  • Lead, manage, and inspire our Marketing teams.
  • Build analytics to measure performance and inform decisions for prioritizing and optimizing all marketing campaigns.
• Analyze the effectiveness of all marketing efforts including conducting competitive market analysis to formulate marketing recommendations for promotional strategies.
• Preparing and managing the marketing budgets and analyzing budget to actual activities as well as deviations.
• Manage external marketing partners, where needed, such as advertising agencies and production companies.
• Regularly engage with senior management to report on campaign performance and to advise Management Team of marketing best practices and opportunities.