DIRECTOR OF MEMBER EXPERIENCE & GROWTH

POSITION PURPOSE

The Director of Member Experience and Growth is a strategic leader responsible for driving retail growth through exceptional member experience. This position oversees the managers of physical branches, a virtual branch, leading sales strategy, team development, and member experience initiatives that align with the credit union's mission and strategic goals. Champions a member-first culture where our obsession with member experience drives sales performance, product recommendations, retention, operational decisions, and organic growth. This role reports to executive leadership and serves as the organizational advocate for the member voice across all retail operations.