Director of Membership & Marketing

The YMCA of Indiana County is seeking a Director of Membership & Marketing to lead membership growth, retention, and community engagement. This leadership position oversees membership operations, marketing initiatives, and the Welcome Center team while ensuring an outstanding member experience.

Responsibilities include:

• Develop and implement strategies to increase membership sales, engagement, and retention.
• Lead all marketing efforts, including social media, digital and print advertising, email campaigns, promotional materials, and community outreach.
• Manage the YMCA's membership database (Daxko), member communications, reporting, and engagement tools.
• Oversee corporate memberships, third-party billing, membership refunds, and member account management.
• Supervise and develop the Welcome Center Coordinator and Membership Development Coordinator.
• Maintain a regular presence at the Welcome Center to support staff, provide excellent customer service, and ensure efficient daily operations.
• Monitor membership trends and performance metrics to drive continuous improvement.
• Collaborate with department leaders to promote YMCA programs and advance the organization's mission.