Director of Online Admissions
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LIM College - The Business of Fashion & Lifestyle is currently seeking candidates for the position of Director of Online Admissions
GENERAL DESCRIPTION:
Founded in 1939 and located in midtown Manhattan, LIM College is focused on the global business of fashion and lifestyle. Offering master’s, bachelor’s, and associate degree programs, LIM prepares students forcareer success via an immersive approach grounded in real-world experience and learning by doing required internships. LIM College’s commitment to excellence in business education ensures graduates are sought after by a wide range of employers, as evidenced by a Career Outcomes Rate of 96% for the Class of 2022. Alumni excel throughout all areas of fashion and lifestyle and have gone on to work for companies such as Chanel, Gucci, Alexander McQueen, Ross Stores, The Financial
GENERAL DESCRIPTION:
Founded in 1939 and located in midtown Manhattan, LIM College is focused on the global business of fashion and lifestyle. Offering master’s, bachelor’s, and associate degree programs, LIM prepares students forcareer success via an immersive approach grounded in real-world experience and learning by doing required internships. LIM College’s commitment to excellence in business education ensures graduates are sought after by a wide range of employers, as evidenced by a Career Outcomes Rate of 96% for the Class of 2022. Alumni excel throughout all areas of fashion and lifestyle and have gone on to work for companies such as Chanel, Gucci, Alexander McQueen, Ross Stores, The Financial
Times, Ulta Beauty, Google, Saks Fifth Avenue, Cannabis Creative, and The National Football League.
POSITION PURPOSE:
POSITION PURPOSE:
The Director of Online Admissions owns online enrollment across the full funnel, from lead generation through registration and financial clearance, for the College’s online undergraduate and graduate programs. Reporting to the Senior Vice President of Enrollment Management and Student Success, the position is accountable for meeting or exceeding budgeted start goals for each online session and leads the Online Admissions Counselor(s).
Because online programs operate on rolling admission across multiple 7.5-week sessions, the position manages a distinct, high-velocity admissions process that runs in tandem with the College’s on-ground admissions systems. The position partners with program directors and faculty and with Marketing and Communications on digital advertising content and placement, program messaging, and lead generation, and directs time-sensitive, high-touch engagement to convert students at every stage of the funnel.
The position works closely with divisional and campus partners, including the Vice President of Admissions and Enrollment Operations, the Senior Director of Graduate and International Admissions, Academic Advising, Student Financial Services, and the Registrar, to ensure admitted students move seamlessly to registered and financially cleared before each session start. The position represents the division on matters related to online enrollment as delegated and provides regular reports and updates to senior leadership.
SALARY RANGE: $95,000 - $100,000/Annually
ESSENTIAL FUNCTIONS AND BASIC DUTIES
Online Enrollment Strategy and Lead Generation
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Develop and execute an annual online enrollment plan, in partnership with the Senior Vice President, with session-by-session start goals, budget, and tactics for online undergraduate and graduate programs.
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Partner with Marketing and Communications, program directors, and faculty on digital advertising content and placement, landing pages, and program messaging to generate qualified leads; monitor lead volume, quality, channel performance, and cost per lead and per start; and recommend adjustments.
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Build online pipelines through employer and corporate partnerships, alumni, and professional and industry organizations, and through community college and transfer pathways in coordination with the Senior Director of Admissions Recruitment.
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Analyze online market, competitor, and demand trends; identify program and market opportunities; and forecast starts by session.
Funnel Management and Conversion
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Manage a rolling-admission process across multiple 7.5-week sessions, with defined service standards for speed to lead, follow-up cadence, and application completion.
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Direct high-touch, multi-channel engagement (phone, text, email, and video) from inquiry through start; ensure timely, personalized follow-up; and carry a caseload of prospective students as needed.
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Oversee application review and admission decisions for online applicants in accordance with College standards, ensuring documents and credentials are collected, processed, and recorded accurately in Slate.
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Lead admitted-to-start conversion: coordinate with Academic Advising to ensure admitted students are advised and registered, and with Student Financial Services to ensure aid is packaged and students are financially cleared before each session start; identify stalled students and intervene; and manage deferrals and re-entry to subsequent sessions.
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Monitor funnel activity daily; identify conversion gaps by stage, program, and channel; and deploy targeted interventions.
Team Leadership
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Hire, supervise, train, and coach the Online Admissions Counselor(s); set clear expectations and key performance indicators, including speed to lead, contact and appointment rates, applications, admits, registrations, and starts; and conduct regular individual meetings and performance reviews.
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Monitor the quality of student interactions, response times, and student feedback, and ensure a level of service consistent with on-ground Admissions.
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Foster a culture of accountability, urgency, and student-centered service.
Process, Systems, and Collaboration
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Design and maintain online admissions workflows, communication plans, and session calendars in Slate, in coordination with the Vice President of Admissions and Enrollment Operations, so that the online process runs in tandem with on-ground systems.
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Serve as the primary liaison among Admissions, Academic Advising, Student Financial Services, the Registrar, Academic Affairs, and Marketing and Communications for online student onboarding, and convene regular cross-functional session-launch meetings.
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Plan and execute virtual information sessions, admitted-student events, and session-start touchpoints with campus partners.
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Ensure online admissions practices comply with College policy, accreditation requirements, and state authorization and federal regulations affecting online enrollment.
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Work with enrollment consultants, digital agencies, and vendor partners as assigned, serving as project manager where appropriate.
Data and Reporting
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Deliver weekly funnel and start reports and session forecasts to senior leadership; query and model data to inform decisions; and track session-to-session persistence in partnership with Academic Advising.
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Represent the division on matters related to online enrollment as delegated; serve on committees and task forces as requested; and perform other duties as assigned.
PERFORMANCE MEASUREMENTS
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Budgeted start goals for online undergraduate and graduate programs are met or exceeded for each session and annually.
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Speed-to-lead and follow-up standards are met, with measurable improvement in conversion from inquiry to application, admit, registration, and start.
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Admitted students are registered and financially cleared before each session start, and melt between admission and start is minimized.
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Lead-generation campaigns produce qualified leads at target cost, with messaging aligned with program directors and faculty.
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Online Admissions Counselors consistently meet activity and performance metrics, and service quality is consistent with on-ground Admissions.
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The online admissions process operates reliably in tandem with on-ground systems; Slate records are accurate; and reports and forecasts are timely.
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Effective communication and coordination are maintained with campus partners, with clear upward reporting on progress and challenges.
REQUIREMENTS: The person selected will have the following qualifications:
EDUCATION/CERTIFICATION:
- Bachelor’s degree required; Master’s degree preferred.
REQUIRED KNOWLEDGE:
- Strong understanding of higher education academic operations, academic scheduling, academic systems, student information systems, learning management systems, data reporting, process documentation, FERPA/privacy expectations, and Microsoft Excel, including sorting, filtering, formulas, PivotTables, data validation, and data cleanup.
REQUIRED EXPERIENCE:
- Five or more years of progressive admissions experience, including at least three years in a supervisory capacity. Five or more years of progressive experience in admissions or enrollment management, including experience recruiting adult or online learners. Demonstrated success in meeting enrollment targets in a rolling-admission or multi-start environment. Experience supervising staff. Working knowledge of digital marketing, lead generation, and funnel analytics. Proficiency with Microsoft Office and CRM systems (Slate preferred). Ability to work evenings and weekends as session calendars require.
PREFERRED EXPERIENCE:
- Experience enrolling students in both online undergraduate and graduate programs. Experience partnering with marketing teams or agencies on paid digital campaigns. Knowledge of state authorization (NC-SARA) and federal regulations affecting online enrollment. Experience with enrollment forecasting and modeling, developing admissions policies and procedures, and building employer or corporate partnerships.
SKILLS:
- Results-oriented and metrics-driven; able to lead cross-functional work and influence partners outside a direct reporting line; strong written, verbal, and virtual communication skills; analytical and forecasting skills; process design and project management skills; sound judgment in handling confidential student information; and a commitment to a responsive, student-centered admissions experience.
WORK PERKS:
- College Closed for Summer Fridays
- Tuition Remission or Tuition Exchange
- 6 Weeks of Paid Holidays
- Birthday Day to Celebrate your Birthday
- 2-4 weeks of vacation based on longevity; 7 sick days annually
- Medical, Dental, Vision, Employee Assistance, 401K etc.