Director of Performance Creative

Position Summary

The Director of Performance Creative is responsible for developing and leading the creative strategy that drives customer acquisition and revenue growth across paid digital channels. This role owns the end-to-end performance creative function—from messaging strategy and creative testing to production workflows and team leadership. Working closely with the Performance Marketing Director, this leader ensures creative concepts are data-informed, customer-centric, and optimized to maximize campaign performance while maintaining brand consistency.

Essential Duties and Responsibilities

• Own the creative strategy across all paid social channels, with a primary focus on Meta.
• Develop messaging frameworks by customer persona, awareness stage, and marketing funnel.
• Create performance-driven creative concepts, testing roadmaps, and detailed creative briefs.
• Analyze campaign performance data and translate insights into actionable creative hypotheses and optimization opportunities.
• Build, lead, and manage internal and external creative resources, including UGC creators, video editors, graphic designers, copywriters, freelancers, and agency partners.
• Establish scalable creative production workflows, processes, timelines, and quality standards.
• Maintain a high standard of creative excellence while balancing speed, testing velocity, and business performance.
• Partner closely with the Performance Marketing Director to align creative strategy with media buying, audience targeting, and growth initiatives.
• Drive a culture of experimentation through structured A/B testing and continuous creative iteration.
• Ensure all creative assets align with brand standards while delivering measurable business results.

• Own creative strategy across all paid social channels (Meta first).

• Build messaging frameworks by customer avatar, awareness stage, and funnel.

• Develop creative concepts, testing roadmaps, and creative briefs.

• Analyze performance data and translate insights into new creative hypotheses.

• Build and lead the internal and external creative teams required to produce content at scale (UGC creators, editors, designers, copywriters, freelancers, agencies, etc.).

• Establish creative production workflows and quality standards.

• Lead the creative vision and maintain a high bar for performance-driven content.

• Collaborate closely with the Performance Marketing Director to align creative strategy with media buying.