Director of Performance Marketing

About The Red Palace

A symbol of Saudi Arabia’s heritage, The Red Palace stands as an extraordinary landmark in Riyadh, now reimagined as an ultra-luxury boutique hotel. Originally built in 1943, this historic Palace has been transformed into a masterpiece of refined hospitality, blending timeless elegance with contemporary sophistication.

Nestled in the heart of the capital, The Red Palace offers an exclusive glimpse into the Kingdom’s storied past, featuring meticulously restored architecture, curated cultural experiences, and unparalleled service. Every detail has been thoughtfully designed to honor its legacy while delivering a modern interpretation of luxury. At The Red Palace, we invite guests to step into a world of history, prestige, and indulgence, where tradition and innovation seamlessly come together.

THE POSITION

The Director of Performance Marketing will lead the planning, execution, and optimization of all digital marketing initiatives, driving brand awareness, qualified traffic, lead generation, and revenue growth across digital channels. This senior role will ensure The Red Palace’s digital presence is innovative, data-driven, and aligned with Boutique Group’s luxury positioning.

RESPONSIBILITIES

Digital Strategy & Brand Positioning

• Develop and oversee The Red Palace’s comprehensive performance marketing strategy, aligned with Boutique Group’s brand and commercial objectives.

• Lead all digital performance channels, including paid search, display, social media, metasearch, programmatic, and retargeting campaigns to maximize awareness, engagement, and conversion.

• Strengthen The Red Palace’s digital identity through compelling storytelling that integrates Saudi heritage, artistry, and modern elegance.

• Oversee the digital pre-opening roadmap in collaboration with Group Marketing and Commercial teams, ensuring seamless execution and impactful launch campaigns.

• Control Rate Parity

Content, Creative Direction & Storytelling

• Define and maintain the brand’s digital tone of voice, content calendar, and creative direction.

• Lead production of high-quality digital assets including video, photography, and immersive digital experiences.

• Manage collaborations with creative agencies to ensure digital content meets the highest standards of visual and editorial excellence.

Performance Marketing & Analytics

• Establish performance dashboards to monitor KPIs, including traffic, engagement, lead generation, conversion rates, and ROI.

• Drive SEO/SEM, paid media, and programmatic campaigns for maximum visibility, acquisition, and revenue impact.

• Collaborate with Revenue and Distribution teams to optimize digital spend, booking flows, and channel performance.

CRM, Personalization & Loyalty

• Lead CRM strategy, audience segmentation, and targeted campaigns to support pre-opening and ongoing engagement.

• Design and optimize digital guest journeys to enhance the user experience from awareness to booking.

• Support the implementation of Boutique Group’s digital loyalty and guest engagement programs.

Leadership & Cross-Functional Collaboration

• Work closely with Group Marketing, Communications, Commercial, and Revenue teams to ensure campaigns are cohesive and aligned with business priorities.

• Oversee digital marketing budgets to ensure optimal ROI and resource allocation.

• Mentor and guide team members, fostering a high-performance, results-driven culture.

Representation & Advocacy

• Act as The Red Palace’s digital ambassador, representing the brand at industry events and forums.

• Champion innovative technologies and best practices that enhance guest engagement and elevate storytelling.

KEY PERFORMANCE INDICATORS (KPIs)

• Growth in website traffic and quality of audience

• Lead generation and conversion metrics

• Campaign ROI and cost efficiency

• Engagement rates across digital channels

• Email marketing performance (open and click-through rates)

• SEO ranking improvements and search visibility

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field (Master’s preferred).

• 5–8 years of progressive experience in digital marketing, with significant exposure to performance marketing at a senior level.

• Proven expertise managing paid media, SEO/SEM, social media, programmatic campaigns, and marketing automation platforms.

• Experience with CRM systems, analytics platforms, and data-driven decision-making.

SKILLS & COMPETENCIES

• Deep understanding of digital marketing channels, metrics, and best practices.

• Strong analytical and problem-solving skills with ability to interpret data to optimize campaigns.

• Exceptional communication, leadership, and stakeholder management skills.

• Strategic and creative thinker with strong attention to detail.

• Ability to manage multiple high-priority projects in a fast-paced, luxury hospitality environment.

• Proficiency in digital tools and platforms (Google Analytics, Meta Ads, CMS, email automation platforms).

BEHAVIORAL COMPETENCIES

• Results-oriented and proactive with a strong sense of ownership and accountability.

• Adaptable to change and innovative approaches in a dynamic environment.

• Collaborative team player who fosters cross-functional alignment.

• Upholds and models the company’s legacy values and competencies in all interactions with clients, teams, and stakeholders.