Director of Performance Marketing

About Us

Welcome to a world of flossibility 🌎✨ Flaus is a revolutionary DTC oral beauty brand and creator of the first electric flosser using sonic vibrations and high-performing dental floss. Trusted by 500K+ customers, we’re on a mission to transform daily oral care routines into delightful rituals and create a platform that inspires self-acceptance and self-expression. Featured on Shark Tank and recognized by TIME, Fast Company, GQ, and Oprah’s Favorite Things, Flaus is building the next category-defining brand in oral care.

About The Role

The Director of Performance Marketing will lead Flaus’ paid digital marketing strategies at a critical growth juncture, developing a unified approach to build a high-impact marketing flywheel across multiple platforms. We're seeking a leader who can develop an integrated scaling strategy, identify new growth opportunities, and manage the customer acquisition curve. This role requires someone deeply analytical, hypothesis driven, and thrives in a dynamic, growth-oriented environment.

What You’ll Do

• Own paid acquisition: Strategy, budget and all the numbers behind it. Covering Meta, Google/YouTube, TikTok, Applovin, and paid partnerships where they earn a place. You set the mix, decide where to explore next, and carry a thesis per channel: what it does, what it has to prove, what moves its budget. Monthly, you refresh the spend-vs-CAC curve, track CAC against contribution margin and payback, and build the plan with finance and ops.
• Run a continuous testing program: Consistently testing against demographics, behaviors, buying triggers by coming up with persona-driven creative concepts, landing page and offer variants, A/B tests that either confirm a segment or kill it. Winners scale, losers die on a threshold you set in advance, and results feed back into targeting, creative, and product.
• Build the creative engine for performance marketing: You will collaborate with the brand and creative team & build the system that produces enough of the right creative to sustain scale. Concept portfolio, testing calendar, and briefs — working with our brand and content team, who own asset production, UGC, and creators. Size the pipeline from win rate and fatigue curve so creative is never the reason we can't scale.
• Cross-functional communication and collaboration: Work closely with product, operations, PR, and creative teams to ensure alignment of marketing initiatives with overall business goals.
• Grow the team as the channel grows. Today this is a builder role — you'll be in the accounts and pulling the levers yourself. As spend and channel count scale, you'll define what to keep in-house, what to hand to agencies, and what to hire for, then build and mentor that team.

Who You Are

You're experienced in consumer brand marketing and live in the numbers. You've built testing programs with thresholds set before launch, scaled a budget up several multiples, and know what broke at each stage. You have owned channel profitability and plan against contribution margin and payback, working with leadership, finance and operations to beat company goals.

What You'll Need

• 7+ years of experience and a proven track record managing 8+ figure budgets within consumer brands, with particular emphasis on Meta, Google and Tiktok.
• Strong analytical skills with the ability to develop data-driven strategies and optimize cross-channel performance.
• Proven ability to plan, execute, and analyze test plans that drive actionable insights and incremental revenue growth.
• Strong ability to manage agency partners and a performance marketing data stack.
• Ability to thrive in a dynamic, fast-paced startup environment with excellent communication and leadership skills.

Nice to Have

• Experience in beauty, personal care, wellness, oral care, consumer health, consumer electronics, or better-for-you CPG.
• Background in e-commerce and DTC brands, ideally those that have been profitable.
• Familiarity with influencer marketing and partnership development.

What We Offer

• Health and wellness benefits (Health Insurance, Dental Insurance)
• Unlimited PTO and 401K plan (non-matching)