Director of Performance Marketing Sales
Primary Responsibilities
Team Leadership
Recruit, hire, onboard, coach, and develop a team of Senior Performance Marketing Sales Consultants.
Establish a culture centered on curiosity, consultative selling, continuous learning, and client success.
Conduct regular one-on-one coaching focused on discovery, strategic thinking, proposal development, and client communication.
Observe sales calls and provide actionable coaching to improve effectiveness.
Develop career paths and growth plans for each team member.
Maintain clear performance expectations and accountability across the organization.
Sales Excellence
Ensure consultants consistently execute Audiohook's consultative sales methodology.
Review discovery processes, proposals, implementation plans, and go-live strategies to ensure quality and consistency.
Participate in strategic client meetings when executive support or additional expertise is beneficial.
Help consultants navigate complex opportunities, commercial negotiations, and implementation challenges.
Ensure opportunities are properly qualified before advancing through the sales process.
Improve win rates by strengthening sales methodology rather than increasing sales pressure.
Business Planning & Forecasting
Own pipeline quality, forecasting accuracy, and overall sales organization performance.
Monitor pipeline health, conversion rates, sales cycle length, and deal quality.
Identify trends, bottlenecks, and opportunities for process improvement.
Develop quarterly business plans and resource recommendations.
Partner with executive leadership to establish targets, territories, and organizational priorities.
Cross-Functional Leadership
Serve as the primary bridge between Sales and Leadership.
Continuously improve the client handoff process from signed agreement through implementation.
Partner with Product and Engineering to improve technical implementation workflows.
Collaborate with Client Success to reduce churn by improving expectation setting during the sales process.
Ensure feedback from prospects and clients is incorporated into product, process, and messaging improvements.
Sales Process Development
Continuously refine Audiohook's consultative sales methodology.
Develop training programs, playbooks, proposal templates, discovery frameworks, and objection-handling resources.
Improve qualification standards and ideal client profile definitions.
Standardize best practices around campaign planning, attribution education, implementation planning, and commercial structuring.
Drive consistency across every stage of the client buying experience.
Required Qualifications
8+ years of experience in digital advertising, performance marketing, affiliate marketing, ad tech, martech, media sales, or related industries.
3+ years leading high-performing consultative sales teams.
Demonstrated success coaching sellers through complex solution-based sales cycles.
Strong understanding of digital marketing strategy across paid search, paid social, affiliate marketing, attribution, customer acquisition, and performance measurement.
Experience building scalable sales processes and developing high-performing sales organizations.
Exceptional coaching, communication, and leadership skills.
Strong analytical abilities with experience using pipeline metrics to improve organizational performance.
Preferred Qualifications
Experience leading teams that sell:
Performance marketing solutions
Marketing technology
Affiliate marketing partnerships
Advertising technology
SaaS platforms
Digital media
Data and measurement platforms
Experience working with:
Mid-market and enterprise advertisers
Agencies
Affiliate networks
Marketing technology providers
Performance-driven brands
Preferred Technical Knowledge
The Director should possess a working understanding of:
Conversion attribution
Pixel-based tracking
Server-to-server integrations
Affiliate platform integrations
Marketing measurement
Customer acquisition strategy
Marketing analytics
Campaign implementation planning
Marketing technology ecosystems
What Success Looks Like
The Director builds an organization that consistently brings the right clients into Audiohook, structures campaigns for long-term success, and develops consultants into trusted advisors rather than traditional salespeople.
The team is known for asking thoughtful questions, creating realistic implementation plans, educating clients on sophisticated marketing concepts, and setting expectations that lead to exceptional client retention and long-term revenue growth.
The Director's success is reflected in:
Revenue growth
Consultant development
Forecast accuracy
High-quality deal qualification
Reduced implementation issues
Strong client retention
Low voluntary churn
Effective cross-functional collaboration
Continuous improvement of the sales process and client experience
Additional Information
This role requires an exceptional coach, operator, and strategist who enjoys building people as much as building revenue. The ideal leader creates an environment where consultants are empowered to think critically, solve problems collaboratively, and put long-term client success ahead of short-term transactions.
Rather than managing activity alone, the Director builds systems, processes, and people that consistently produce successful client outcomes and sustainable company growth.