Director of Product Marketing

• The Director of Product Marketing will own product marketing strategy and commercialization for a portfolio of adMarketplace products, solutions, and strategic initiatives
• This person will determine how those offerings are positioned, packaged, launched, and scaled across priority audiences and markets
• Reporting to the VP of Product Marketing, the Director will operate with a high degree of autonomy, leading complex product marketing initiatives and partnering with senior stakeholders across Product, Sales, Marketing, and the broader business
• They will translate product capabilities, customer needs, competitive dynamics, market signals, and commercial priorities into differentiated positioning and actionable go-to-market strategies that drive adoption, revenue, and market clarity
• The ideal candidate is an experienced, technical, strategic, and commercially oriented product marketer with deep knowledge of the advertising ecosystem
• They can simplify complex products, bring a strong point of view, influence senior stakeholders, and independently drive work from strategy through execution in a fast-evolving category
• Product Marketing Strategy and Commercialization:
• Own product marketing strategy for a portfolio of products, solutions, and strategic initiatives
• Define the target audience, customer problem, market opportunity, value proposition, competitive differentiation, commercial narrative, and route to market for each offering
• Partner closely with the VP of Product Marketing to translate broader Product Marketing priorities into strategies and execution across assigned product areas
• Establish clear success measures for launches and GTM programs, including adoption, revenue influence, sales readiness, customer engagement, and market response
• Identify opportunities to improve product strategy, audience strategy, and commercial activation based on customer and market needs
• Ensure products are not only launched, but understood, adopted, sold effectively, and positioned to achieve their commercial potential
• Build repeatable templates, launch frameworks, messaging systems, and operating processes that improve the consistency and effectiveness of Product Marketing execution
• Positioning, Messaging, and Competitive Strategy:
• Own differentiated positioning, messaging, value propositions, proof points, and claims for priority products and audiences
• Build audience-specific narratives for advertisers, agencies, publishers, and internal commercial teams
• Own competitive positioning for assigned product areas, including competitor analysis, differentiation, objection handling, and strategic response recommendations
• Translate product capabilities, performance data, customer evidence, market trends, and competitive intelligence into clear recommendations for Product, Sales, Marketing, and senior stakeholders
• Partner with Insights and Measurement to identify benchmarks, proof points, case studies, and evidence that substantiate market-facing claims
• Go-to-Market Strategy and Launch Execution:
• Lead cross-functional GTM planning for new products, major features, strategic initiatives, and changes to existing offerings
• Define launch objectives, audience strategy, positioning, commercial implications, readiness requirements, dependencies, risks, and measurement plans
• Drive alignment and accountability across Product, Sales, Marketing, Advertiser Success, Publisher Supply, Campaign Management, Strategy, Insights, Analytics, and Measurement
• Assess launch readiness and make recommendations on whether, when, and how products should be introduced to the market
• Navigate competing priorities and stakeholder perspectives to keep complex initiatives moving forward
• Monitor launch performance and market response, identify barriers to adoption, and lead corrective actions when outcomes do not meet expectations
• Represent the Market and Customer:
• Maintain structured feedback loops across customer conversations, sales activity, competitive developments, product performance, launch results, and internal stakeholders
• Synthesize market signals into clear implications for product strategy, roadmap prioritization, positioning, and commercialization
• Represent customer, market, and commercial considerations in product planning and strategic decision-making
• Challenge assumptions and surface risks when product capabilities, customer expectations, positioning, and commercial plans are not aligned
• Bring clear recommendations, tradeoffs, and points of view to senior stakeholders rather than simply summarizing inputs

Benefits

• Medical/Dental/Vision/FSA
• Wellness Programs & Social Events
• Life/Disability Insurance
• Matching 401k
• Employee Referral Bonus Program
• Discounted Gym Membership
• Tax-Free Commuter Benefits

• Strong analytical judgment, including the ability to use data, customer feedback, competitive intelligence, and market signals to shape recommendations
• Experience leading complex cross-functional product launches across multiple teams, dependencies, and stakeholders
• Strong commercial orientation, with the ability to connect product capabilities to customer needs, competitive differentiation, adoption, and revenue opportunities
• 7–10+ years of Product Marketing experience, ideally within advertising, media, marketplace, SaaS, or technology
• Strong written and verbal communication skills, with the ability to create and present crisp executive-ready, customer-ready, and sales-ready materials
• Demonstrated ownership of product positioning, go-to-market strategy, commercialization, and launch outcomes for complex products
• Experience within digital advertising or a closely related ecosystem, with an understanding of advertiser needs, performance media, and commercial dynamics
• Experience building differentiated positioning, messaging frameworks, value propositions, competitive narratives, and market-facing claims
• Ability to operate in ambiguity, bring structure and a clear point of view, and move work forward with limited oversight
• Demonstrated ability to independently own complex Product Marketing workstreams and influence senior cross-functional stakeholders
• Direct experience in search advertising, retail media, commerce media, AI/search experiences, publisher monetization, or performance media
• Experience supporting advertiser-facing GTM, including messaging for advertisers, agencies, sales teams, customer success teams, or account management teams
• Experience creating sales enablement for complex or emerging products where the category, value proposition, or customer buying motion is still being defined
• Experience influencing product and commercial decisions through customer, market, and competitive insights
• Comfort working in a fast-moving environment where products, narratives, and commercial priorities are evolving
• Strong judgment on what needs to be standardized, customized, prioritized, or simplified for scale
• Experience building repeatable GTM templates, launch frameworks, messaging systems, or enablement standards