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Director of Product Marketing

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Description

  • This is the go-to-market leadership seat for our GRC business — the largest and most established part of Optro — at the exact moment the category is being redefined by agentic AI
  • You will own how the market understands audit, risk, and compliance at Optro, and you will lead a team of product marketers through the transition from established leader to category-definer
  • If you want to shape a market rather than describe one, and you want to do it at a company scaling fast enough to make that possible, this is the job
  • Lead, motivate, and mentor a highly-talented team of product marketers covering our GRC portfolio
  • Operate as the GTM leader for our audit, risk, and compliance business lines, setting our strategy for growth in each market we serve
  • Define the narrative for what GRC becomes in the agentic era, and lead our efforts to establish Optro as the company setting that agenda
  • Collaborate with product leadership to define our roadmap and plan to win across the audit, risk, and compliance markets
  • Be the expert for Optro’s products and innovation, use cases, and the markets in which we compete, internally and externally
  • Act as a strategic thought partner with sales to build the playbooks, content, and resources that improve sales productivity and win rates
  • Define GTM and launch plans for new products and capabilities as a cross-functional leader and partner to sales, marketing, product, and client success teams
  • Develop messaging, positioning, buyer personas, product presentations, and key content as the cornerstone of strategic campaigns
  • Work closely with the demand generation team to design compelling campaigns for prospects, customers, and partners
  • Lead quarterly business review (QBR) reporting for the GRC business lines by distilling business insights for the leadership team, and drive cross-functional strategic initiatives to accelerate growth

Benefits

  • Health and wellness benefits: High quality health plans and access to hormonal and family-building support.
  • Time away from work: Generous paid time off including vacation, holidays, sick time, bereavement, and more.
  • Financial benefits: Beyond a competitive salary, plans are provided to assist in your financial future including retirement and pension plans as well as life and disability insurance.
  • Parental leave: Parents are eligible for time off to care for their newborn, adopted child, or foster child. Parental leave benefits and pay vary by location.
  • Professional development: Continuously grow through development workshops, mentoring programs, and more.
  • Community impact: We partner with communities to provide services in addition to sponsoring our own events.
  • Live your best life: Invest in yourself, on us. Our monthly wellness stipend is designed to support your life beyond the screen, giving you the flexibility to fuel your passions and your well-being.
  • Mental health: Access to Headspace’s well known meditation support plus coaching and therapy, for you and additional loved ones.
  • Track record of moving fast and building new processes in a high-growth environment where the playbook is still being written
  • Proven product marketing leadership at a rapidly scaling B2B SaaS company, including hiring, managing, and developing product marketers
  • Experience across each area of product marketing, from market strategy and GTM, to product launch, enablement, and messaging
  • Ability to translate emerging technology, including agentic AI, into clear customer value
  • Exposure to Audit, Compliance, Information Security Industry a plus
  • Ambition to lead a market rather than follow it, and the judgment to know which bets are worth making
  • Ability to span both strategy and execution as the leader of a team
  • Direct background in audit, risk, or compliance — as a practitioner, consultant, or in-house program owner
  • Working command of the audit, risk, and compliance landscape — the buyers, the regulatory pressures, and how these functions actually operate
  • Experience marketing AI or agentic products to a technical or highly regulated buyer
  • Experience marketing a portfolio of multiple products or business lines

Skills

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See also

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