Director of Product Marketing
Posted Updated
Description
- This is the go-to-market leadership seat for our GRC business — the largest and most established part of Optro — at the exact moment the category is being redefined by agentic AI
- You will own how the market understands audit, risk, and compliance at Optro, and you will lead a team of product marketers through the transition from established leader to category-definer
- If you want to shape a market rather than describe one, and you want to do it at a company scaling fast enough to make that possible, this is the job
- Lead, motivate, and mentor a highly-talented team of product marketers covering our GRC portfolio
- Operate as the GTM leader for our audit, risk, and compliance business lines, setting our strategy for growth in each market we serve
- Define the narrative for what GRC becomes in the agentic era, and lead our efforts to establish Optro as the company setting that agenda
- Collaborate with product leadership to define our roadmap and plan to win across the audit, risk, and compliance markets
- Be the expert for Optro’s products and innovation, use cases, and the markets in which we compete, internally and externally
- Act as a strategic thought partner with sales to build the playbooks, content, and resources that improve sales productivity and win rates
- Define GTM and launch plans for new products and capabilities as a cross-functional leader and partner to sales, marketing, product, and client success teams
- Develop messaging, positioning, buyer personas, product presentations, and key content as the cornerstone of strategic campaigns
- Work closely with the demand generation team to design compelling campaigns for prospects, customers, and partners
- Lead quarterly business review (QBR) reporting for the GRC business lines by distilling business insights for the leadership team, and drive cross-functional strategic initiatives to accelerate growth
Benefits
- Health and wellness benefits: High quality health plans and access to hormonal and family-building support.
- Time away from work: Generous paid time off including vacation, holidays, sick time, bereavement, and more.
- Financial benefits: Beyond a competitive salary, plans are provided to assist in your financial future including retirement and pension plans as well as life and disability insurance.
- Parental leave: Parents are eligible for time off to care for their newborn, adopted child, or foster child. Parental leave benefits and pay vary by location.
- Professional development: Continuously grow through development workshops, mentoring programs, and more.
- Community impact: We partner with communities to provide services in addition to sponsoring our own events.
- Live your best life: Invest in yourself, on us. Our monthly wellness stipend is designed to support your life beyond the screen, giving you the flexibility to fuel your passions and your well-being.
- Mental health: Access to Headspace’s well known meditation support plus coaching and therapy, for you and additional loved ones.
- Track record of moving fast and building new processes in a high-growth environment where the playbook is still being written
- Proven product marketing leadership at a rapidly scaling B2B SaaS company, including hiring, managing, and developing product marketers
- Experience across each area of product marketing, from market strategy and GTM, to product launch, enablement, and messaging
- Ability to translate emerging technology, including agentic AI, into clear customer value
- Exposure to Audit, Compliance, Information Security Industry a plus
- Ambition to lead a market rather than follow it, and the judgment to know which bets are worth making
- Ability to span both strategy and execution as the leader of a team
- Direct background in audit, risk, or compliance — as a practitioner, consultant, or in-house program owner
- Working command of the audit, risk, and compliance landscape — the buyers, the regulatory pressures, and how these functions actually operate
- Experience marketing AI or agentic products to a technical or highly regulated buyer
- Experience marketing a portfolio of multiple products or business lines