Director of Product Marketing

At ClassLink, we believe learning should be accessible, engaging, and empowering for every student, every educator, everywhere. That’s why we build secure, intuitive tools that empower more than 26 million students and educators worldwide. From simplifying access with single sign-on, to advancing equity with usage analytics, to automating secure rostering, our platform helps schools focus on what matters most: teaching and learning.

We’re not just building tools, we’re building what’s next in education. By removing barriers and enabling data-driven decisions, our solutions help educators lead with confidence and students thrive in and out of the classroom every day.

Our team is driven by purpose and grounded in three core values:

• Strive to Grow - always learning, improving, and innovating.
• Deliver Worthwhile Experiences - for our users, our partners, and each other.
• Contribute with Heart - putting people first in everything we do.

These values shape how we work, innovate, and support the communities we serve. If you’re ready to do work that makes a real difference, and grow alongside a team that values collaboration, support, and continuous improvement. ClassLink is the place for you.

The Director of Product Marketing owns how ClassLink products are positioned, launched, and understood in the market. This role is responsible for translating product capabilities into clear value propositions and ensuring that customers, prospects, and internal teams understand why our solutions matter.

ClassLink is entering an exciting period of growth and innovation. This role leads positioning, messaging, and go-to-market strategy across the product portfolio, with a particular focus on the solutions that will shape the next phase of the company's growth. You will define how we talk about our products, who we are trying to reach, and how we equip sales and marketing teams to tell a consistent and compelling story.

This is a senior, hands-on role. You will establish the product marketing strategy and personally develop the foundational messaging, positioning, and launch plans that support the business. As the function grows, you will have the opportunity to build and lead a small team.

What Success Looks Like

Positioning that holds up. Every product has a clear, differentiated story that a school district leader understands in seconds and a sales rep can repeat without notes.

Product Launches that land. Every major product and feature announcement is coordinated across teams, consistent in message, and measurable in result.

A sales team that sells with confidence. The field is armed with talk tracks, battle cards, and tools that shorten cycles and win deals.

A category we own. ClassLink is positioned not just as a product, but as the leader in a space we help define.

Key Responsibilities

Positioning & Messaging

• Own the positioning and messaging for every product in the portfolio, from flagship platforms to new launches.
• Develop differentiated narratives that work across audiences: superintendents, school technology directors, data and privacy leaders, and curriculum leaders.
• Define and evolve the category story, establishing ClassLink as the leader in the spaces that matter most.
• Build the messaging frameworks, value propositions, and proof points that every other team pulls from as the single source of truth.

Go-to-Market Strategy & Launches

• Own the go-to-market plan for every product and feature launch, from strategy through coordinated execution.
• Quarterback cross-functional launches, aligning product, demand generation, creative, customer marketing, and sales around a single timeline and message.
• Define audience segmentation, launch sequencing, success metrics, and the handoffs that make a launch feel coordinated inside and outside the company.
• Build a repeatable launch framework so every release gets sharper, not slower.

Cross-Functional Partnership

• Act as a key partner to Product, Sales, Demand Generation, Customer Marketing, and Creative leaders, translating product strategy into clear go-to-market plans.
• Direct creative briefs for product pages, campaigns, and launch assets, ensuring every piece reflects approved positioning.
• Provide grounded, honest feedback from the market back into product, marketing, and leadership conversations.

Product Expertise & Competitive Intelligence

• Create the tools that help the field sell: talk tracks, battle cards, objection handling, demo scripts, and one-pagers.
• Own competitive intelligence: monitor the market, maintain a living competitive picture, and brief leadership and sales on what is changing and why it matters.
• Translate wins, losses, and field feedback into sharper positioning and better tools.

Buyer & Market Insight

• Develop and maintain a deep understanding of how districts buy, who influences the decision, and what each buyer cares about.
• Build and refine buyer personas, message maps, and the research that grounds positioning in the customer's reality, not internal language.
• Partner with Product on roadmap and pricing decisions, bringing the voice of the buyer into planning early.
• Run win/loss analysis and customer research to validate positioning and surface opportunities.

NOTE: This job description is not intended to be all-inclusive. Employees may be asked to perform other related duties as assigned to meet the ongoing needs of the organization.