Director of Sales and Martketing
Description
Driftwood Hospitality Management’s company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding client service. Our team is made up of the best talent in the hospitality industry, down to every employee, position, and hotel.
About the Hotel
Hilton Dallas/Southlake Town Square is one of Hilton’s most distinguished properties in North America, consistently ranked in the top 10% of the brand for guest service and overall cleanliness. The hotel is a Connie Award winner and a four-time recipient of Hilton’s Service Excellence Award, with 248 well-appointed guest rooms and more than 28,000 square feet of flexible meeting space overlooking the vibrant Southlake Town Square.
Our team members enjoy employee discounts at Hilton hotels and resorts worldwide, the Employee of the Quarter program, quarterly team member celebrations, complimentary meals, and a supportive, energetic place to work.
Position Overview
The Director of Sales & Marketing is a key member of the hotel’s executive committee and is accountable for leading and driving top-line revenue across the traditional sales segments of group, volume transient, and catering. The Director sets the commercial direction for the hotel, anticipates shifts in the market, and ensures that budgeted revenues are met or exceeded.
This leader stays ahead of market trends, market share movement, and competitive set performance, and directs the rooms and catering sales teams in turning that insight into production. The Director also develops and executes the marketing communications plan that establishes the hotel’s desired positioning, and manages the sales and marketing budget that supports revenue attainment. The role partners closely with the General Manager, Revenue Management, Operations, and ownership and asset management.
Key Responsibilities
Revenue Leadership
- Lead and drive top-line revenue for group, volume transient, and catering, holding the sales organization accountable to budget, forecast, and market share targets.
- Develop sales goals and production targets tied directly to budget and market share objectives, and manage group pace and position against them.
- Develop and execute segment strategies, and manage key accounts, both existing and target, with a clear plan for growth in each.
- Design effective sales deployment plans and market assignments that align talent and territory with the greatest opportunity.
Market Intelligence & Strategy
- Assess and respond to market trends, market share movement, and the competitive hotel environment, with ongoing competitive analysis.
- Read, interpret, and apply Smith Travel Research data, financial P&L, mix of business, forecasts, group pace and position, and a broad range of traditional hotel reporting.
- Understand and clearly communicate the demand generators, supply and demand dynamics, and economic factors affecting hotel performance.
Marketing & Brand Positioning
- Develop and implement a marketing communications plan that achieves the desired positioning of the hotel.
- Manage the sales and marketing budget, allocating spend to the initiatives that best support revenue goals.
Stakeholder Partnership
- Serve as the hotel’s voice of the customer, communicating key customer issues and concerns at every level of the organization.
- Provide ownership groups and asset management with clear, credible updates on sales performance, pace, and market position.
- Work in close partnership with Revenue Management to optimize business mix, pricing, and displacement decisions.
Team Leadership
- Direct, lead, train, and motivate the rooms and catering sales teams, building a culture that is both collaborative and competitive.