Director of Sales (Corporate - Cluster Sales)

Responsibilities

• Portfolio: AMOY Hotel Singapore, Oasia Hotel Downtown, The Clan Hotel Singapore, Oasia Hotel Novena.
• Develop and guide the sales team’s strategy and targets, leading them to meet overall goals within budget constraints.
• Monitor sales performance and adjust activities, account management, and sales priorities as needed to achieve objectives.
• Build and maintain strong relationships with clients before, during, and after conferences, exceeding their expectations to encourage repeat business.
• Participate in the creation of the marketing plan, sales action plan, profit plan, advertising and promotions budget, and marketing audits.
• Track forecasts for all group and FIT segments, identifying periods needing increased sales focus to meet targets.
• Mentor and motivate the sales team to reach sales objectives.
• Monitor group bookings in relation to room availability, types, and customer spending potential to maximize revenue from rooms and other services.
• Attend trade shows, travel functions, and major business events as required or directed by the Area Director of Sales & Marketing.
• Foster good working relationships with other departments, ensuring effective communication and teamwork.
• Perform additional duties as assigned by hotel management.

Requirements

• Bachelor’s degree in Business, Marketing, or Hospitality Management
• 6–8 years of hospitality sales experience
• Proven leadership in managing sales teams
• Strategic sales planning and execution
• Revenue management and forecasting
• Strong negotiation and relationship-building skills
• Knowledge of hospitality CRM systems (e.g., Opera, Delphi)
• Market trend analysis and business acumen
• Excellent communication and presentation skills
• Ability to drive corporate and group sales