Director of Sales
Essential Functions and Responsibilities of the job include but are not limited to:
- Exceeding Guest Expectations - Providing services that are above and beyond for guest satisfaction and retention.
- Demonstrating Leadership - Utilizing interpersonal and communication skills to lead, influence and encourage others; advocates sound financial/business decision making; demonstrates honesty/integrity; leads by example.
- Modeling Appropriate Behaviors - Serving as a role model to demonstrate appropriate behaviors.
- Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.
- Responsible for increasing revenues by soliciting new mid-week/week-end business, including food and leverage, banquet and meeting room sales on behalf of the hotels through:
- Directing solicitation calls to local business and prospective leads.
- Soliciting and qualify potential new accounts.
- Understanding and maximizing all of the hotel’s revenue channels.
- Analyzing current and potential business segments and coordinating all activities to maintain and increase revenue and market share.
- Effectively service and grow existing accounts.
- Participating in industry and civic organizations representing opportunities for future public relations and new business.
- Pro-actively pursue, organize and book sleeping rooms and group business for the hotels.
- Create and promote a positive team environment for catering and sales support.
- Have ongoing knowledge of the competition's product and current marketing strategies.
- Communicate effectively with all hotel departments to ensure group arrangements are carried out as efficiently as possible.
- Promote a professional, positive image of the hotels at all times through personal appearance, civic functions and general public relations.
- Complete sales objectives and ongoing action plan, as directed by the Corporate.
Sales & Marketing
- Provide adequate follow-up and solicit repeat bookings.
- Complete weekly and monthly sales reports.
- Respond promptly to all sales related inquires and correspondence from customers, prospects and lead referrals.
- Conduct weekly quota of pro-active sales calls in the form of telephone calls, office appointments, blitzes, hotel site inspections, trade shows and networking functions/meetings.
- Saturate and grow existing accounts.
- Confirm group bookings using availability and rate guidelines approved by the General Manager.
- Promote all DKN Hotels’ managed hotels when appropriate.
- Travel as necessary for sales calls and trade shows.
- Respond promptly to requests by the Operational Supervisors and Corporate for reports and other assignments.
Markets
- GROUP BUSINESS: Tour, SMERF, Corporate, Association and Government
- FIT - Foreign Independent Travel (contracts approved by DKN Hotels)
- LEISURE
Sales Call Quotas:
- Minimum of 25 qualified phone calls per week in the office, recorded on sales call report.
- Minimum of 10 site inspections per month.
- Minimum of 5 outside sales calls per week.
- Booking Objective: Specific goals to be established after 90 days.
- Perform other duties as assigned, requested or deemed necessary by management.
- Lead the HAFH Experience
*Management retains the discretion to add or change the duties of the position at any time. *
Supervisory Responsibility:
Overall responsibility for supervision of sales team members.
Independent Judgment Used:
Frequently within the guidelines established by management and to the extent of operating within the Company policies and procedures.
Working Conditions/Environment:
Access to entire exterior and interior of property. Indoors, various offices. Outdoors, touring properties, walking to/from automobile.