Director of Sales (Gauteng, Centurion)

ANEW Hotels & Resorts are looking for a Director of Sales to lead the sales function across all ANEW Hotels & Resorts properties. Set the commercial direction, build a high-performing sales TEAM, and grow revenue, market share and key partnerships in line with group targets.

The successful candidate will be based in Gauteng, Centurion.

Key Responsibilities

Commercial Strategy

• Set the annual sales strategy and budget for all properties

• Turn group revenue targets into segment and property sales targets

• Spot new markets, segments and channels for growth

• Track market trends, competitor activity and economic shifts

• Agree pricing and contracting strategy with the Revenue TEAM

• Present sales plans and results to the MD and executive committee

Sales Leadership & TEAM Development

• Lead the National Sales Manager and, through them, the full sales TEAM

• Set clear targets, KPIs and incentive structures

• Run monthly performance reviews and quarterly business reviews

• Coach, mentor and build a succession pipeline for key sales roles

• Drive a culture of accountability, pace and client focus

• Approve sales hires, training plans and TEAM structure

Key Accounts & Partnerships

• Own relationships with the group's top corporate, government and trade accounts

• Lead high-value contract negotiations and sign off rates beyond the National Sales Manager's authority

• Build strategic partnerships with travel management companies, associations, tour operators and other channels

• Represent ANEW at industry bodies, trade shows and key client events

• Protect and grow repeat business and client retention

Revenue, Marketing & Operations Alignment

• Work with Revenue Management on pricing, group and conference decisions

• Align sales campaigns with Marketing on brand, digital and promotions

• Partner with General Managers so property sales plans match the group plan

• Ensure a smooth handover of business from sales to operations

Governance & Reporting

• Own the sales forecast, pipeline and reporting across all properties

• Ensure CRM use, clean data and sales process discipline

• Manage the sales budget, including travel, trade shows and commissions

• Ensure contracts and agreements meet company policy and legal standards

• Report on performance, risks and opportunities to the MD and board

Required Skills

• Bachelor's degree in Hospitality, Business, Marketing or a related field (MBA an advantage)

• 10+ years' hotel sales experience

• 5+ years' senior sales leadership, in a multi-property hotel group

• Proven record of hitting group revenue targets

• Strong grasp of corporate, conference, government, leisure and trade segments

• Sound revenue management and distribution knowledge

• Financial acumen across budgets, forecasts and P&L

• High-level negotiation and relationship-building skills

• Strategic thinking with hands-on execution

• Excellent communication and presentation skills

• Advanced CRM and MS Office skills

• Valid driver's licence and willingness to travel

Performance Metrics

• Group sales revenue vs budget

• Room nights and revenue by segment

• Market share growth vs competitors (RevPAR index)

• Key account revenue growth and retention

• New accounts and partnerships won

• Pipeline and forecast accuracy

• Sales TEAM performance, engagement and retention

• Client satisfaction scores

• Sales cost as a % of revenue

• Process and CRM compliance