Director of Sales
Location: Bessemer City, NC
Pay: Based on experience
Status: Full-time
Schedule: Monday - Friday
Work Setting: Remote with business travel
About the Role
Healsee Capsules, Inc. is seeking a results-driven Director of Sales to lead retail product sales and priority special projects. This position will grow our presence across retail, e-commerce, distributor, marketplace, and direct-to-consumer channels while coordinating product launches and strategic initiatives from concept through completion. The ideal candidate combines strong sales leadership, retail or consumer-product experience, and disciplined project management in a fast-paced manufacturing environment.
What You'll Do
- Develop and execute the annual retail sales strategy, channel plan, and go-to-market priorities to achieve revenue, margin, volume, and product-growth goals.
- Expand Company products across retail stores, e-commerce platforms, online marketplaces, distributors, and direct-to-consumer channels through new placements and broader assortments.
- Build relationships with retail buyers, distributors, platform partners, and key customers; lead presentations, proposals, negotiations, onboarding, replenishment, and account reviews.
- Lead special projects such as retail product launches, custom customer programs, channel expansions, trade-show initiatives, and other strategic priorities from planning through closeout.
- Define project scope, objectives, owners, timelines, budgets, risks, and success measures; provide clear status updates and escalate barriers requiring leadership decisions.
- Coordinate product concepts, packaging, labeling, samples, quality and regulatory review, production readiness, sales materials, merchandising, and launch execution.
- Establish pricing, promotions, forecasts, and channel terms while monitoring margin, trade spending, customer commitments, competitive activity, and promotional performance.
- Partner with Production and Supply Chain on demand plans, inventory, lead times, fulfillment, retail readiness, and service risks.
- Recruit, coach, and evaluate sales personnel; establish channel ownership, goals, performance expectations, development plans, and incentive recommendations.
- Report retail revenue, margin, sell-through, inventory, forecast accuracy, launch progress, and project status; resolve escalations and support other business priorities as assigned.
What We're Looking For
- Bachelor's degree in business, marketing, retail merchandising, project management, or a related field required; MBA preferred.
- At least eight years of retail, consumer-product, channel, distributor, or e-commerce sales experience, including at least three years in a leadership role.
- Experience in capsules, nutraceuticals, dietary supplements, consumer packaged goods, pharmaceutical products, or another regulated manufacturing industry strongly preferred.
- Demonstrated success growing retail or consumer-product revenue, securing product placements, expanding channels, managing key accounts, and protecting profitability.
- Experience leading product launches and special projects involving packaging, labeling, quality review, inventory, marketing, customer requirements, and operational readiness.
- Strong project-management skills, including scope, schedules, budgets, dependencies, risk management, stakeholder communication, and follow-through.
- Strong financial acumen in retail pricing, margin, forecasting, promotions, trade spending, budgets, commercial terms, and contract negotiation.
- Proficiency with CRM, ERP, e-commerce and retail reporting tools, Microsoft Office, sales analytics, dashboards, and executive-level project reporting.
- Strong leadership, negotiation, presentation, and communication skills with the ability to manage competing priorities, work across functions and cultures, and travel as needed.
Why Join Us
- Competitive pay
- Medical, dental, and vision insurance
- 401(k)
- Paid time off and holiday pay
Healsee Capsules, Inc. is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment based on race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other protected characteristic in accordance with applicable federal, state, and local laws.