Director of Sales & Marketing: AL & MC

Director of Sales Job Description

Job Title: Director of Sales

Reports to: Executive Director

FLSA Status: Exempt

Position Summary

To ensure the provision of quality sales in accordance with Federal, State and Local regulations while promoting the Company’s Mission, Vision, and Values.

Essential Duties and Responsibilities include the following:

• Responsible for all sales activity, including occupancy of the building and hitting targeted move in numbers on a quarterly basis
• Assist Executive Director with the development of a marketing plan and assist in updating monthly or as needed to address changing conditions or opportunities
• Conduct a competitive analysis of the local senior market
• Develop creative programs to identify and connect with key referral sources in the community and identify ways to maintain and nurture those relationships
• Document all planned and completed sales activities in a provided database, in accordance with standards established by the support team
• Work with the Executive Director to help staff members maximize opportunities for resident and family-member referrals
• Work with the Executive Director to help ensure that staff members receive inquiries appropriately and productively
• Monitor the marketing budgets and spend lead generation dollars according to the needs of the campaign
• Discover the needs of prospective residents and their families and attempt to find appropriate solutions to those needs
• Conduct appropriate follow up activities in order to facilitate positive, trusting and valuable relationships
• Responsible for outside marketing to increase professional referrals
• Create and cultivate productive relationships with other businesses and resources for senior adults, in order to offer resources to prospects and to receive referrals from those sources
• Other duties may be assigned.

Supervisory Responsibilities

This position does not have any supervisory responsibilities.