Director of Sales & Marketing
About Us
At Coury Hospitality, we bring a commitment to collaborative excellence, a unified vision, and shared principles of partnership to every aspect of hotel management. Our approach is seamless and tailored, ensuring each property under our management offers a unique and exceptional guest experience.
Join our team of Experience Curators!
Coury Hospitality has an incredible opportunity for a Director of Sales & Marketing at Hard Rock Hotel San Diego, a dynamic leader who is ready to drive performance, build relationships, elevate our brand, and lead a team with a relentless commitment to winning the right business.
Director of Sales & Marketing – Hard Rock Hotel San Diego | San Diego, CA
Where Hospitality Meets a Winning Mindset
This is not a role for someone who simply manages a sales plan.
We are looking for a strategic, entrepreneurial, highly competitive sales leader who sees opportunity everywhere, knows how to turn relationships into revenue, and understands that winning in hospitality requires equal parts hustle, strategy, creativity, and exceptional service.
As the Director of Sales & Marketing, you will lead the hotel's strategy with accountability for driving revenue, strengthening market position, maximizing demand, and creating meaningful partnerships that elevate the property as part of the Executive Committee.
You will be the driving force behind the hotel's sales strategy, connecting group, transient, banquets, catering, revenue management, marketing, and operations to create measurable results.
If you are energized by a challenge, thrive in a competitive market, motivate teams to exceed expectations, and believe there is always another piece of business worth pursuing, we want tomeet you.
What You’ll Do
Lead the Strategy
Develop and execute a comprehensive Sales strategy aligned with the hotel's overall business objectives and revenue goals
Take ownership of sales performance and contribute to the hotel's total revenue and yield strategy
Drive revenue across group and transient rooms, group food and beverage, meetings, banquets, catering, weddings, outlets, events, and other hotel revenue streams
Develop and execute strategic banquets and catering sales initiatives to maximize local, group, social, corporate, wedding, and convention business
Partner with Banquets, Catering, Food & Beverage, and Operations leadership to identify revenue opportunities, improve conversion, and maximize event profitability
Establish aggressive yet achievable team and individual goals, and create the accountability, urgency, and action plans necessary to achieve them
Partner closely with Revenue Management on forecasting, demand trends, pricing strategies, and yield opportunities
Work in tandem with Revenue Management to maximize rate, occupancy, group pace, and overall hotel revenue within varying supply and demand conditions
Analyze market conditions, competitive positioning, and business trends to identify opportunities and respond quickly to changes in demand
Monitor performance, identify gaps, and turn data into decisive action
Develop strategic plans to strengthen the hotel's competitive position and increase market share
Win the Right Business
Build and maintain strong relationships with key accounts, meeting planners, corporate partners, convention partners, industry contacts, community organizations, and other strategic partners
Develop strategies to increase market share and capture profitable business
Identify and pursue group, corporate, convention, catering, banquet, wedding, leisure, and other revenue opportunities that strategically fit the hotel
Establish and maintain strong relationships with key decision-makers and actively participate in the local and regional business community
Know the competitive landscape and continuously look for ways to differentiate the property
Bring a hunter mentality to the marketplace, proactively pursuing opportunities rather than waiting for them to arrive
Represent the hotel with confidence and professionalism at industry events, networking opportunities, client meetings, trade shows, and community functions
Create a culture where the team understands that every relationship is an opportunity and every opportunity deserves a strategy
Continually assess market trends, competitive activity, and business conditions and recommend strategies to capitalize on emerging opportunities
Build a High-Performance Team
Recruit, lead, coach, develop, and motivate Sales talent
Set clear expectations and establish a culture of accountability, urgency, collaboration, and continuous improvement
Establish team and individual booking and revenue goals and hold the team accountable for achieving results
Coach team members to identify their strengths, overcome challenges, and consistently raise their level of performance
Provide clear direction, and inspire the team to pursue, and achieve ambitious goals
Recognize that exceptional results come from exceptional people and invest in developing future leaders
Foster strong collaboration between Sales, Revenue Management, Marketing, and Hotel Operations
Instill a genuine guest-service mindset throughout the Sales team
Recruit, train, motivate, and develop a high-performing sales organization aligned with Coury Hospitality's core values
Own the Business
Assist with the preparation and analysis of annual Sales & Catering budgets to achieve revenue targets
Take responsibility for monitoring overall sales performance against budget
Establish appropriate sales strategies and action plans based on business intelligence and market conditions
Analyze financial and performance data to identify opportunities, challenges, and corrective actions
Monitor competitive shopping reports, market trends, business pace, and other resources to maintain a clear understanding of the hotel's market position
Maintain minimal reliance on direct supervision while operating with sound judgment, ownership, and accountability
Ensure the Sales team maintains accurate, timely, and effective account management, forecasting, and business development practices
Elevate the Brand
Partner with Marketing to develop initiatives that strengthen brand awareness, market positioning, and demand generation
Ensure marketing campaigns support sales objectives across rooms, dining, banquets, catering, events, weddings, and special promotions
Collaborate with Marketing on digital, social media, website, and promotional strategies that generate qualified demand and support bookings
Support media, community, influencer, and strategic partnership opportunities that enhance the hotel's visibility and create sales opportunities
Leverage marketing insights, campaign performance, and market trends to identify opportunities for revenue growth
Ensure brand messaging and promotional initiatives are aligned with the hotel's sales strategy and overall business objectives
What We’re Looking For
You might be our ideal candidate if you:
Are a proven sales leader with a competitive, winning mindset
Have a demonstrated track record of achieving and exceeding revenue goals
Have 5+ years of experience as a Director of Sales in a full-service, luxury, lifestyle, or comparable hospitality environment
Thrive in a high-energy, fast-paced, luxury hospitality environment
Are equally comfortable developing a strategic plan and getting in the field to win the business
Think commercially and understand how sales, revenue management, banquets, catering, and operations work together to drive hotel performance
Are highly knowledgeable about hotel sales, revenue management, competitive markets, and business development
Have strong knowledge of group, transient, convention, banquets, catering, and local market sales
Lead with confidence while remaining collaborative, approachable, and people-first
Know how to create urgency without sacrificing service, relationships, or culture
Are a compelling communicator, negotiator, relationship builder, and storyteller
Are comfortable analyzing data, identifying trends, and translating insights into action
Have strong budgetary, forecasting, and financial analysis capabilities
Have experience recruiting, coaching, developing, and motivating high-performing sales teams
Possess strong business judgment and the ability to make decisions with minimal direct supervision
Bring energy, resilience, creativity, and a genuine passion for hospitality
Preferred Qualifications:
Bachelor's degree in Business, Hospitality Management, Marketing, Communications, or a related field preferred
Renovation or hotel repositioning experience preferred
Experience in luxury, lifestyle, full-service, or high-volume hospitality environments preferred
Experience in a major urban convention, group, and transient market preferred
Extensive sales and revenue-management knowledge, leadership capability, competitive-market knowledge, data analysis, and action planning
Why Join Hard Rock Hotel San Diego & Coury Hospitality?
Lead the sales strategy for an iconic hospitality brand in one of Southern California's most dynamic markets
Join a hospitality company built around partnership, collaboration, and shared success
Work alongside talented Experience Curators who are passionate about delivering memorable guest experiences
Have the opportunity to make a measurable impact on revenue, market share, business development, and team performance
Collaborate with leaders across Sales, Marketing, Revenue Management, Food & Beverage, and Hotel Operations
Grow your career with Coury Hospitality, where leadership, development, creativity, and service excellence matter
Bring your ideas, your ambition, and your competitive spirit to a team that believes great results are never accidental
Ready to Lead the Win?
If you're the kind of leader who walks into a market and sees opportunity, looks at a goal and sees a challenge, and looks at a team and sees potential, this could be your next stage.
We are looking for a Director of Sales & Marketing who will fight for every piece of business that strategically makes sense, inspire a team to raise the bar, and turn vision into measurable results.
If you're ready to lead with purpose, compete with integrity, and make an impact, we want you on our team.
Join us. Let's make some noise and make an impact.
Here's the Core of Coury Hospitality:
We have a place for you on our team if your passion is to create UNMATCHED COMMITMENTS.
What else do YOU need to know…
This job posting is intended to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant. We are an equal opportunity employer.